Kewpie Corporation (Headquarters: Shibuya-ku, Tokyo; President and CEO: Mitsuru Takamiya; hereinafter 'Kewpie') announces the flavor renewal of two long-standing favorites from its 'Tasty Dressing' series—'Japanese-Style Aromatic Onion' and 'Italian Unsmoked Bacon'—both loved for over 30 years since launch. The revamped products will be available nationwide starting Thursday, August 20. Additionally, the entire Tasty Dressing series will feature a refreshed package design, aiming to better convey flavor identity and a sense of premium quality to attract more users.

The 'Gourmet-in-a-Pour' Experience Evolves

According to a user survey conducted by Kewpie※1, over 40% of regular Tasty Dressing users reported eating salad five or more times per week, indicating high salad consumption frequency. For this renewal, Kewpie focused on enhancing the core concept of 'turning any salad into a feast with just one pour,' ensuring that even frequent salad eaters can enjoy a fresh and exciting experience without falling into a rut.

'Japanese-Style Aromatic Onion' now offers not only the rich, roasted onion aroma but also the refreshing, grated-onion-like crispness and texture. The dressing is crafted to deliver a satisfying mouthfeel, with visible pieces of olive, onion, and red bell pepper adding to the ingredient experience.

Menu Example: Roast Beef and Aromatic King Oyster Mushroom Salad (using Japanese-Style Aromatic Onion)

Menu Example: Salmon and Cottage Cheese Colorful Salad (using Italian Unsmoked Bacon)

'Italian Unsmoked Bacon' now features Kewpie's proprietary fermented ingredient, 'Smoke Vinegar' (smoked brewed vinegar), which enhances the rich smoky aroma when combined with unsmoked bacon. Paired with olive oil, the dressing achieves a deeper, more complex flavor profile.

※1 Source: Kewpie Corporation Survey Respondents: 1,259 women aged 20–69 who purchased and used dressing within the last year Survey Period: August 22–25, 2025

A Premium, Festive Design for Special Occasions

Data from Kewpie's 'Shoku MAP®' reveals that the Tasty Dressing series appears more frequently on dining tables in May (Mother’s Day) and November–December (Beaujolais Nouveau release and Christmas)※2, showing its popularity as a go-to item for special-occasion 'gourmet salads.'

This packaging refresh maintains the visual appeal of visible ingredients at the bottle base while upgrading the design to better express flavor character and premium quality. Refined color schemes and improved layout enhance shelf visibility and make flavor profiles easier to understand. The new packaging aims to evoke the promise that 'an everyday salad can become a gourmet experience,' bringing new value to the dining table.

※2 TI Value (Table Index), representing the number of appearances per 1,000 dining tables

Kewpie will continue to pursue deliciousness aligned with evolving customer needs and propose appealing salad ideas to further energize the dressing market.

Product Overview:

1. Product Name, Net Content, Price, Shelf Life

Brand

Product Name

Net Content

Suggested Retail Price

Shelf Life

Kewpie

Tasty Dressing

Japanese-Style Aromatic Onion

210ml

¥365 (excl. tax)

¥395 (incl. tax)

10 months

Kewpie

Tasty Dressing

Italian Unsmoked Bacon

210ml

¥365 (excl. tax)

¥395 (incl. tax)

10 months

2. Launch Date

Available nationwide starting Thursday, August 20, 2026

3. Product Features

Tasty Dressing Japanese-Style Aromatic Onion

Enjoy both the rich aroma of sautéed onions and the refreshing, grated-onion-like crispness.

Tasty Dressing Italian Unsmoked Bacon

Savor the 'rich smoky aroma※3' and 'fragrance of olive oil.'

※3 Uses Kewpie Fermentation's proprietary ingredient: Smoke Vinegar (smoked brewed vinegar)

Kewpie Tasty Dressing Special Website: https://www.kewpie.co.jp/dressing/tasty/

[Kewpie Tasty Dressing Series – All 6 Varieties]

※ 'Tasty Dressing Caesar Salad with Olive Oil' will be renamed 'Tasty Dressing Caesar with Olive Oil.'

Vibrant vegetables make every meal more festive.

Better nutritional balance leads to a healthier lifestyle.

Enjoying vegetables brings greater joy and richness to life.

We will continue to promote the appeal of salads

and contribute to global food and health.

https://www.kewpie.co.jp/saladfirst/

FACT BOX

  • Source: PR TIMES
  • Category: New Product