<THE YARD> Holds POP UP at Isetan Shinjuku Main Building 7F

Yamato Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Takayuki Yajima)'s brand <THE YARD> will hold a POP UP event at the Isetan Shinjuku Main Building 7F Kimono section from Wednesday, April 29, 2026, to Tuesday, May 12, 2026.

At this POP UP, from the 2026 Spring/Summer collection, we will propose various summer outfits, centering on 100% linen summer kimonos "Omi Chijimi," summer silk "Edo Komon" suitable for formal summer wear, and cotton yukatas with Ise-katagami patterns that can be enjoyed casually.

In addition, we will offer a rich selection of styling items that allow you to fully enjoy the world of THE YARD, including obi accessories, hair ornaments, bags, and geta.

In addition to custom-made items in your size, we also have ready-made yukatas and obis that can be worn immediately, welcoming everyone with a lineup that allows you to enjoy the season lightly.

In the refreshing month of May, please take this opportunity to experience <THE YARD>'s "kimono that creates a new everyday life."

Event Overview Event Period: Wednesday, April 29, 2026 – Tuesday, May 12, 2026 Business Hours: 10:00 – 20:00 (until 18:00 on the last day) Venue: Isetan Shinjuku Main Building 7F Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo Inquiries: 0120-18-8880 (9:00 – 18:00)

◎ THE YARD Gaienmae store will be temporarily closed during the POP UP event.

Example of Products (from new arrivals)

Omi Chijimi Mint 70,400 yen Omi Chijimi Fine Gingham Moss Green 70,400 yen

Omi Chijimi Fine Gingham Silver Gray 70,400 yen Omi Chijimi Fine Gingham Tea Brown 70,400 yen

Omi Chijimi Mizugoromo 70,400 yen Omi Chijimi Tea 70,400 yen

Omi Chijimi Navy 70,400 yen Edo Komon Kiriyoroke Mokuran 253,000 yen

Yukata 49,500 yen~ Summer Nagoya Obi 42,900 yen~ Hanhaba Obi 22,000 yen~ Kaku Obi 16,500 yen~ Geta (for women) 30,800 yen~ Geta (for men) 19,800 yen~

◎ All prices include tax and tailoring.

2026 Spring/Summer Theme "Usurahi (Thin Ice)"

At the beginning of spring, thin ice remaining from winter on the water's edge melts away as if by the warmth of a fingertip—. We expressed the impression of that momentary and fleeting change as a color.

For styling, we incorporated transparent glass materials and white-finished silver obi-dome (obi clips) to express a delicate and fleeting impression like ice.

This collection offers a comfortable wearing experience and a refreshing feeling from the colors and textures that meet the eye.

About the Brand

"Kimono that creates a new everyday life, worn like a white shirt" Kimono is often spoken of as a single category.

However, we believe that there is a simple and minimalist world within kimono. Kimono often gives a dazzling and gorgeous impression.

But like a white shirt, the impression changes greatly depending on the material and the accessories combined with it.

The same goes for THE YARD's kimono. Even a single obiage (sash bustle) peeking from the obi, or a small yet impactful obi-dome, can greatly change the world of the outfit. Like a white shirt, it is simple yet subtly changes its atmosphere depending on the coordination.

We propose such a world of kimono.

Just as there are whites with a reddish tint and whites with a bluish tint, Even that slight difference adds depth to the impression of the outfit. THE YARD continues to create products with a focus on delicate color differences and materials, together with production areas throughout Japan.

Instagram @theyard_jp ■ Brand Site https://the-yard.jp