THE YARD Releases Second Wave of 2026 Spring/Summer Visuals

THE YARD, a kimono brand operated by Yamato Co., Ltd., has unveiled the second wave of new visuals for the 2026 spring/summer season. This collection will be available for purchase sequentially starting June 1, 2026.

Kimono for a new daily life, worn like a white shirt

THE YARD adheres to the brand concept of "kimono for a new daily life, worn like a white shirt," aiming to establish a new "kimono culture" that blends into contemporary lifestyles and culture. While cherishing the traditions and charm of kimono that can only be realized in Japan, the brand proposes attire that is close to daily life.

THE YARD 2026 Spring/Summer Collection / Usu-rahi (Thin Ice)

For this season, THE YARD has crafted items using abundant linen materials, which provide comfort in spring and summer. Linen, a plant-derived natural fiber existing alongside Japanese culture, clothing, food, and shelter, is a popular material year-round, but its comfort is best enjoyed in spring and summer. It is characterized by its refreshing touch with excellent breathability, moisture absorption, and quick-drying properties, offering a cool feeling in the height of summer.

This season features rich craftsmanship from various regions, including Omi Chijimi from Shiga Prefecture, linen shibori dyed in Arimatsu Narumi with shibori techniques performed in Cambodia, dyed linen yukata finished in Ishikawa Prefecture, and obi woven by combining linen with different materials such as Japanese paper and silk in Yamagata Prefecture.

Furthermore, some of the yukata and obi this season are named after words one might want to say even in the height of summer, amid the sounds of cicadas, with the desire to deliver a cool atmosphere along with comfort. Please enjoy the refreshing coolness, even from the ears.

[Product Lineup (Selected)] - Yukata: Arimatsu Narumi Shibori, Linen, Ice Arare, Blue: 93,500 JPY - Han-haba Obi: Yonezawa, Silk, Wave Reed, Yurari: 121,000 JPY - Yukata: Enshu, Te-shibo, Oboro-hana: 52,800 JPY - Kaku Obi: Textile COCOON, Sansai, Striped Lattice: 176,000 JPY - Yukata: Tatsumaki Shibori, Shirai (White-Blue): 110,000 JPY - Han-haba Obi: Crumpled Lattice, Black-Gray: 22,000 JPY - Yukata: Enshu, Te-shibo, Stripe, Gray: 49,500 JPY - Kaku Obi: Kiryu, Linen: 16,500 JPY - Yukata: Enshu Linen Fabric Komon-zome, Shosoin, Nando: 63,800 JPY - Han-haba Obi: Yonezawa, Linen Washi, Minamo, Unbleached x White: 60,500 JPY - Yukata: Enshu, Te-shibo, Stripe, Unbleached: 49,500 JPY - Kaku Obi: Yonezawa, Rami Kaku Obi: 59,400 JPY - Haori: Karami-ori, Cotton-Linen, Unbleached: 77,000 JPY - Yukata: Enshu, Te-shibo, Shirai: 52,800 JPY - Han-haba Obi: Taketomi Minsa: 49,500 JPY - Yukata: Enshu, Te-shibo, Stripe, Black: 49,500 JPY - Kaku Obi: Shiraho Minsa: 49,500 JPY

*All prices include tax and tailoring.

[Sales Overview] - Start date: Sequentially from June 1, 2026 - Retail Store: THE YARD - Address: 3-36-26 Jingumae, Shibuya-ku, Tokyo - Phone: 03-5843-1063 - Business hours: 11:00 AM – 7:00 PM - Closed: Tuesdays (Open on holidays) *Closed on Tuesdays starting June 2026. - Online Store: Select items available.