King Jim Launches 'Shakarin' Series of Stationery with Moving Glittering Sequins, Evoking Heisei Retro Vibes

King Jim Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Miyoko Kimura) has developed the 'Shakarin' series (https://www.kingjim.co.jp/sp/shakaline/), inspired by the current trend of 'Heisei Retro'.

The series will launch with three items: a sticker binder, an envelope case, and the 'Tefure-nu' ring notebook, on September 4, 2026 (Fri). The annual sales target for the series is 120,000 units.

Interest in 'Heisei Retro,' which evokes nostalgia for the culture and designs of the Heisei era, is growing and has become a cross-generational trend. Against this backdrop, King Jim developed the 'Shakarin' series with 'Heisei Retro' as its motif.

The series features sequins sealed inside the front cover that move and jingle. With a Heisei retro design incorporating whimsical colors, the pocket on the back of the front cover allows users to insert stickers or photos for personalized customization.

King Jim aims to expand the value of stationery beyond mere utility to include the joy of collecting and displaying, offering products that meet diverse needs.

Shakarin Highlights

1. Sequins that move and jingle 2. Pocket on the back of the front cover for stickers and photos

Four Colors Packed with Heisei Cuteness!

This design style, popular among girls in the Heisei era, features pop color schemes and sparkling motif decorations.

Shiny Red Shiny Pink Shiny Blue Shiny Purple

Sticker Binder

・Organize and store your favorite stickers Includes transparent sticker sheets for collecting and organizing stickers and decals. A rubber band closure ensures secure storage, making it safe to carry for sticker exchanges.

・Convenient pockets for ample storage Features a spacious 3D pocket and a zippered pocket, perfect for storing small items like flake stickers and tweezers.

Optional Items (Sold Separately)

Envelope Case

・Organize bulky small items A case for neatly storing stationery, cards, and other items. The gusseted main body can hold various items such as fan goods and craft supplies.

・Available in a wide range of sizes Choose from various sizes to suit your needs. The sheet sticker size allows you to store stickers in their original packaging, making it compatible with the sticker binder.

Ring Notebook Tefure-nu

・Ring design that avoids contact with hands Features a top-and-bottom separate ring structure that prevents the rings from interfering with writing. This allows for comfortable use for studying and note-taking without stress.

・Add and replace loose-leaf pages Slim and lightweight, it accommodates not only the included loose-leaf pages but also commercially available ones. The binder opens by pinching the right side of the rings from top and bottom.

Product Specifications