Addressing Hakone's Nighttime Tourism Issues: Kinnobamboo Shou Introduces Cold Odeng and Cold Dashi Tea to Combat Heat and Improve Satisfaction

Kinnobamboo Co., Ltd. (Headquarters: Hakone-cho, Kanagawa Prefecture, Representative Director and President: Masashi Yawata, hereinafter referred to as Kinnobamboo), which operates five inns and four restaurants in Hakone, Kanagawa Prefecture, will offer summer-limited menus 'Summer Vegetable Cold Odeng' and 'Cold Dashi Tea' from July 23, 2026 (Thu) to September 23, 2026 (Wed) at 'Kinnobamboo Shou' (Shou), a dining establishment featuring traditional Japanese 'dashi' broth, which opened on the first floor of 'Hotel Zarakkan' on June 5, 2026, as a measure against the intense heat during the peak of the summer tourist season.

｜Survey reveals '19.4% dissatisfaction with nighttime'

Kinnobamboo Shou, which stays open until 22:00 to welcome tourists

Hakone, one of Japan's premier tourist destinations, has long struggled with a lack of nighttime dining options, as many restaurants close in the evening. According to a survey by Hakone DMO (Hakone Town Tourism Association), the percentage of respondents who cited 'few nighttime operating stores' as a negative aspect of Hakone increased from 15.1% in 2018 to 19.4% in 2022, indicating a worsening issue that is seriously affecting tourists.

The plan aims to reduce this dissatisfaction to 'less than 10%' by fiscal 2027 as a business KPI. To directly contribute to this issue, 'Kinnobamboo Shou,' which opened on June 5, 2026, operates until 22:00 at night. Since its opening, it has received numerous positive responses from guests staying overnight and travelers who want to enjoy Hakone until late at night, saying, 'We wanted a place like this,' and has taken a significant step toward achieving the goal.

*Note: Data source: Hakone DMO/Hakone Town Tourism Association 'Hakone Hot Spring Tourism Promotion Vision Implementation Plan'

｜About the summer-limited menu

To further enhance the satisfaction of nighttime tourism and combat the intense summer heat, summer-limited menus that transform our signature hot dashi broth into a refreshing cold version have been added.

Summer-limited 'Summer Vegetable Cold Odeng'

*Note: The photo is an image. The types of vegetables and containers may vary slightly depending on availability.

This cold odeng features summer vegetables such as okura, tomatoes, eggplant, shiso, and cucumber, which are at their best in the summer. The vegetables are marinated in carefully prepared 'Kinnobamboo Dashi' and quickly chilled to bring out the natural juiciness of the vegetables and the refined umami of the dashi.

Price: 1,500 yen (tax included)

Summer-limited 'Cold Dashi Tea'

*Note: The photo is an image.

This is a summer-limited, cold version of the 'dashi tea' served during lunchtime, which uses ingredients such as Jiroume and shirasu, grilled mentaiko, and tai. The carefully prepared cold dashi allows you to enjoy a light and refreshing meal even during the hot summer months when your appetite may decrease due to the heat of tourism.

Choose from three types: Tai dashi tea, Odawara Jiroume and shirasu dashi tea, and grilled mentaiko dashi tea

Lunch price (set meal): 3,300 yen (tax included) *A luxurious set meal style with small side dishes.

Dinner price (single item): 2,200 yen (tax included) *A single item style that is also great for finishing off a drink.

｜About Kinnobamboo Shou

Located on the first floor of 'Hotel Zarakkan,' a 6-minute walk from Hakone-Yumoto Station, 'Kinnobamboo Shou' offers dishes that have extracted the umami of traditional Japanese 'dashi' to the extreme. In addition to being a convenient spot for a quick lunch during a stroll, it is also a spot with high convenience where you can enjoy meals and drinks until 22:00 at night in the Hakone-Yumoto area, where surrounding restaurants tend to close relatively early. Taking advantage of its location within the hotel, it proposes a new option as a casual dining spot where you can drop by casually after a bath, for both domestic and international tourists and guests staying at nearby hotels.

Store name: Kinnobamboo Shou

Opening date: June 5, 2026 (Fri)

Address: 642-1 Yumoto, Hakone-cho, Ashigarashimo-gun, Kanagawa Prefecture

Access: 6-minute walk from 'Hakone-Yumoto Station' on the Hakone Tozan Railway

Business hours: ・Lunch: 11:30～15:00 (L.O14:30) ・Dinner: 17:00～22:00 (L.O21:15)

Closed: Mondays and Tuesdays

Number of seats: 11 counter seats, 10 table seats

Kinnobamboo Shou official HP

｜Hotel Zarakkan, supporting free tourism with overnight stays

Located a 6-minute walk from Hakone-Yumoto Station, 'Hotel Zarakkan' is a modern Japanese-style hotel with a ryokan style.

With the concept of 'In Praise of Shadows,' you can enjoy a free overnight stay in a serene space woven with light and shadow.

With a spacious stay time of check-in at 17:00 and check-out at 13:00, please spend your own Hakone time according to your travel style.

Hotel Zarakkan official HP

｜About Kinnobamboo Resort

Kinnobamboo Resort opened its first hot spring inn in Hayakawa, Ashigarashimo District, Kanagawa Prefecture in 1947. In 1999, it introduced private open-air baths to create a new way of enjoying and valuing hot spring inns. Currently, it operates five inn facilities and three restaurants, and is expanding into new businesses such as craft beer and new inn facilities to achieve sustainable growth.