“Kinyu Joshi.” Celebrates 10th Anniversary with Jointly Developed “Letter” for Experiential IR!

Kinyu Joshi. Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Yui Mabuchi; hereinafter referred to as “Kinjo”) will begin offering “Letter,” a communication tool for fostering trust between companies and individuals through “experiential IR,” in collaboration with SocioFuture Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Akihiko Sugawara; hereinafter referred to as “SocioFuture”) starting July 7, 2026.

This project commemorates the 10th anniversary of our founding.

“Kinyu Joshi.” was born in 2016 in Tokyo's international financial city, Nihonbashi Kayabacho. Starting with just one woman who didn't understand finance, we now have over 3,500 members and connect with over 10,000 people nationwide.

Through neutral activities and unique content and communication, we have grown into a character that proposes a new, approachable domain in the financial industry. We have strived to create financial education opportunities in cooperation with the Tokyo Stock Exchange, Nagoya Stock Exchange, and the Financial Services Agency, and have supported IR/PR for companies by leveraging community feedback. We have actively expanded our activities as a member contributing to the circulation of the Japanese economy and local communities.

Graduation ceremony for women who didn't understand finance. @TSE Secret Big Girls' Gathering, on our birthday, March 3, 2018

Over our 10 years of activity, our realization that finance requires not only numerical and logical literacy but also wisdom from the perspective of “sensitivity” has solidified into a conviction. Through trial and error, we arrived at our financial education and IR/PR support businesses, finding a way to continue our activities by creating neutral interactions between financial institutions, companies, and individuals.

Our hands-on, girls'-gathering-style study sessions and content have contributed to building trust and mutual understanding between individuals, primarily our members, and “kinyu” (finance). We have held over 400 study sessions and engaged with over 50 companies.

*1) “Kinyu” (finance): Finance in a broad sense, viewed not just through numbers and logic, but also with sensitivity. It encompasses what lies beyond the bank teller's window, as well as what breathes within individual lives and conversations. It is the concept that “Kinjo” has cherished for 10 years, bringing the gaze closer to the concepts of finance and economics, expressed in hiragana to be approachable for many generations.

Meijo IR EXPO: 15 people visited various booths for a mini IR girls' gathering. Our base of operations is Cafe Salvador, Securities Building, in Kayabacho, Nihonbashi.

Background of “Letter” and Why These Two Companies are Collaborating

Letter serves as a hub that integrates the culture, philosophy, challenges, and future prospects of “Kinyu Joshi.”, which has been active for 10 years. This initiative is achievable through the collaboration of SocioFuture's technology and management capabilities that support finance and social infrastructure, and “Kinyu Joshi.”'s creativity and activities.

We met SocioFuture through an inquiry from them, who support the financial infrastructure of ATMs, stating, “We have an idea we want to realize from a financial education perspective.” Through careful dialogue, we arrived at the plan for a joint service that supports mutual interaction and relationship building between individuals and companies, something we felt was “desirable” and a “challenge.”

・Access to Letter

URL: https://kinjo-letter.jp/

*Details will be released sequentially.

We hope that through Letter, the feelings of support that were previously difficult to see will circulate to where they are needed.

This is currently the initial version. We will continue to improve and innovate in cooperation with our members, partner communities, and companies.

What is “Letter”? The Origin of the Name and Business Concept

A new communication tool for “kinyu” that connects individuals and companies through letter-style mutual interaction.

A place that focuses on the “character” of companies and the emotions that cannot be conveyed through numbers or standard formats.

Positive feedback and support from individuals, such as “This was a learning experience,” “It moved my heart and I came to like it,” “Shareholder benefits could be even better,” and “I want to invest in this company because they seriously consider society,” will be visualized and become more accessible to companies.

“Kinyu Joshi.” has consistently proposed initiatives to create touchpoints between companies and individuals while maintaining neutrality, as a form of financial education that includes perspectives on sustainable finance and ESG. Among these, “experiential IR,” which has received positive feedback from both participants and companies, will be enriched with dialogue between individuals, companies, and financial institutions through Letter.

Through this cycle of support, individuals can naturally become responsible investors.

The Role of “Kinyu Joshi.” in Letter

In the Letter project, “Kinyu Joshi.” will play the following roles:

<Joint Planning and Public Relations>

1 Business Concept Design, Creative Direction, Copywriting

- Cooperation in designing the nature of dialogue between individuals (including potential individual investors) and companies

- Providing insights gained from 10 years of community activities and cooperating as a place for improvement

- Planning engaging and exciting experiences for individuals using Letter

2 Public Relations, Experiential Planning, and Support

- Public relations activities and context design for the service

- Providing value linked with IR/PR support services for companies

- Building a culture and worldview of “who to enrich and how”

Future Outlook

We aim to deepen our stance of “viewing finance and the economy from the perspective of sensitivity and creating a foundation for the next generation to become responsible investors,” which is one of “Kinyu Joshi.”'s future visions, with Letter. This aligns with the concept of sustainable finance, which involves carefully considering the intrinsic value of companies, and can also lead to opportunities for investing in and supporting local communities.

Just as we connected with SocioFuture this time, we will foster a place for warm interaction with SocioFuture for those who meet through Letter. We support both individuals living enriched lives with their own values, and companies becoming richer by highlighting their non-financial appeal.

Project Team and Roles

We sincerely thank everyone at SocioFuture Co., Ltd. who worked diligently to realize the Letter business, the “Kinyu Joshi.” management team who engaged in discussions for concept design and planning, the community members who cooperated with the planning, and all other stakeholders who made significant contributions to the promotion of this project.

What is “Kinyu Joshi.” (Kinjo)?

Established on March 3, 2016. Concept: Live freely and authentically. ~Liberation towards my own future~. A financial community where women are the main actors. It provides a platform to think about finance in a broad sense, from FinTech to household financial management and the global economy, without belonging to any financial institution and maintaining a neutral position towards everyone. In initiatives with companies and financial institutions called “with Kinjo,” it continues to operate with a unique policy of not selling or intermediating specific financial products or services, while creating opportunities to deepen understanding of businesses and services. Supporting women's economic and psychological security through improved financial literacy aligns with the UN's "Sustainable Development Goals (SDGs)" Goal 5: "Gender Equality and Empowerment of Women."

Company Overview

SocioFuture Inc.

(1) Company Name: SocioFuture Inc. (Changed name from Japan ATM, Inc. on January 1, 2022)

(2) Representative: President and CEO Akihiko Sugawara

(3) Head Office Location: 1-30-5 Hamamatsucho, Minato-ku, Tokyo

(4) Capital: 480 million yen

Kinyu Joshi. Inc.

(1) Company Name: Kinyu Joshi. Inc.

(2) Representatives: Chairman and Representative Director (Founder, Creative Director) Mariko Suzuki, President and Representative Director (CEO) Yuri Mabuchi

(3) Head Office Location: Tokyo Securities Kaikan B3, 1-5-8 Kayabacho, Chuo-ku, Tokyo

(4) Business Activities: Financial education business, IR/PR support business, Creative business