Kirin Brewery Co., Ltd. has released a vertical web video titled 'Hyoketsu and Daily Life' for its 'Kirin Hyoketsu' brand, featuring Runa Nakagawa, a member of the idol group FRUITS ZIPPER, on its official YouTube channel starting June 9, 2026 (Tue).

The collaboration was realized because Nakagawa has publicly stated her love for 'Hyoketsu' through social media and daily activities, even keeping a constant stock in her private life. The video depicts her realistic daily life, such as purchasing the product on her way home and enjoying it at home.

Highlights include Nakagawa’s various expressions while enjoying Hyoketsu in various settings, such as during events and meals. She also shares her story of how she started drinking it because her mother did, and discusses her interactions with fans.

The video concludes with the message, 'Just delicious, just happy,' conveying Nakagawa's genuine love for the brand.

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  • Source: PR TIMES
  • Category: キャンペーン