'Kirin Ichiban Shibori' Renewed: Evolving to a 'Smoother, More Drinkable' Taste

Kirin Brewery Co., Ltd. (President: Hideki Horiguchi) will renew both the content and packaging of its flagship brand, 'Kirin Ichiban Shibori,' and will roll it out nationwide starting with products manufactured in August. Since its launch in 1990, 'Ichiban Shibori' has been well-received by many customers as a beer made using the unique 'Ichiban Shibori method,' which extracts only the best part of the malt, with the aspiration of 'brightening Japan with the joy brought by delicious beer' for over 35 years. Beer will reach a major milestone this October with the revision of the liquor tax law, making it more accessible and familiar. Based on these changes in the market environment, we have renewed 'Ichiban Shibori' to further polish its taste and help more people feel the unique charm of beer, thereby increasing the value of the beer category. In this renewal, while maintaining the satisfaction of the 'Ichiban Shibori method' and the malt flavor of 100% malt, we have optimized the hop blend of Kirin's traditional Saaz and Hersbrucker hops, and changed the saccharification method to the infusion method, achieving a taste that is easier to drink and never gets old.