Kirin Brewery Company, Limited (President: Hideki Horiguchi) will launch the 'Ichiban Shibori Limited Summer Thermochromic Ink Design Can,' 'Ichiban Shibori Sugar-Free Limited Summer Thermochromic Ink Design Can,' and 'Ichiban Shibori White Beer Limited Summer Thermochromic Ink Design Can' (350ml and 500ml cans) nationwide for a limited time starting June 30 (Tuesday). These products use thermochromic ink that reveals designs such as morning glories and fireworks when cooled. The contents remain the same as the standard products, aiming to provide visual enjoyment and seasonal atmosphere while maintaining the brand's high quality.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch