Kirin Beer to Release New Web CM for 'Kirin Ichiban Shibori' Featuring Don Decorte on June 5th

Kirin Beer's flagship brand, 'Kirin Ichiban Shibori,' has been well-received by customers since its 1990 launch, adhering to the 'Ichiban Shibori' manufacturing method, which uses only the first-press wort to create a beer that brings joy through its delicious taste.

On June 5th, 2026, Kirin Beer will release a new web commercial titled 'The Man Who Fears Luxury,' featuring the popular comedy duo Don Decorte (Ginji Watanabe and Kyosaku Kobashi), under the theme 'Choose a slightly better beer when you drink.'

Set in an izakaya, the commercial begins with Watanabe confessing to Kobashi that he 'fears luxury.' When asked to explain, Watanabe goes on an impassioned rant about how getting used to luxury after their success as M-1 Grand Prix runners-up could mean the end of their career as comedians. Despite this, Kobashi attempts to drink an 'Ichiban Shibori' calmly. Watanabe's attitude suddenly flips when faced with the glass, leading him to enjoy the beer with delight. The campaign also includes exclusive behind-the-scenes content on Kirin's official X account.

Campaign Overview: Title: 'The Man Who Fears Luxury' Cast: Don Decorte Release Date: June 5th, 2026

Cast Profile: Don Decorte consists of Kyosaku Kobashi (born June 17, 1989) and Ginji Watanabe (born August 2, 1985). They are members of the Shibuya/Jimbocho Yoshimoto Manzai Theater and were runners-up in the 2025 M-1 Grand Prix.