Mesta Organic Launches First Premium Series 'Mesta Black Label Organic' on June 30th (Tuesday)!

Mercian Co., Ltd. (President: Masamitsu Otsuka) announces the nationwide launch on Tuesday, June 30th, of "Mesta Black Label Organic," the first premium series from "Mesta Organic," the No. 1 organic wine brand*1 produced by the Spanish winery Bodegas Fontana.

*1: Survey by Mercian (Sales amount from January to December 2025. Compiled internally based on KSP-POS.)

The import still wine market in the mid-to-high price range of 1,000 yen or more is expected to grow approximately 1.3 times by 2025 compared to 2021*2. One of our strategies is to enhance the market's appeal through the premiumization (adding high value) of wine. Based on this market environment, we are launching "Mesta Black Label Organic" as a premium series from "Mesta Organic," pursuing a more concentrated and profound flavor.

*2: INTAGE SRI+ Import Still Wine Market, Full Bottle, 1,000 yen or more, 2021, 2025 (January-December each year), Estimated Sales Amount, SM Total (Kirin Definition)

"Mesta Organic" is an organic wine brand that draws out the natural freshness of grapes through environmentally conscious cultivation methods and meticulous winemaking.

By launching "Mesta Black Label Organic," which aims for a style that balances drinkability with everyday enjoyment using only organically certified grapes, we aim to enable customers to enjoy organic wine in a wider range of scenes and further revitalize the wine market.

About "Mesta Black Label Organic"

● Product Features

- This is an organic wine committed to quality, crafted by Master of Wine Sam Harrop.

- It brings out the fresh, natural flavor of the grapes through environmentally conscious cultivation and careful winemaking. It is a high-quality yet approachable full-bodied red wine. Grapes are selected from the oldest vineyards, and a portion of the blend is aged in oak barrels, achieving a flavor with juicy fruitiness and complexity, along with a deep aroma.

● Packaging

The design is primarily black, conveying a premium feel at a glance. Like the "Mesta Organic" series, the label design features a "sheep drawing a circle," symbolizing the sustainable lifecycle of the global environment and nature.

Spanish Winery "Bodegas Fontana" and Winemaker Sam Harrop

- "Bodegas Fontana" practices sustainable winemaking, considering maximum energy efficiency and avoiding the use of chemical fertilizers to protect the global environment and nature, and has received certification*3 in Spain.

*3: Certified by "Sustainable Wineries for Climate Protection," a sustainability certification system for Spanish wineries.

- Sam Harrop, who became the youngest Master of Wine (in 2002) – the most challenging qualification in the wine world – and was selected as one of the most influential wine consultants*4, serves as the head winemaker.

*4: Selected as one of the "Top 10 Most Influential Wine Consultants" by "Drink Business" (UK) in December 2013.

Under its corporate purpose, "Transforming Nature's Bounty into Happiness," Mercian will continue to make various proposals to help people enjoy rich times with wine and connect with each other, alongside nature-positive initiatives.

-Details-

1. Product Name: "Mesta Black Label Organic" 2. Alcohol Content: 14% 3. Volume/Container: 750ml/Bottle 4. Category Classification: Fruit Wine 5. Release Date/Region: June 30, 2026 (Tuesday) / Nationwide Release 6. Price: Open Price