Perfect for Summer! Refreshing Tartness and Crisp Taste of Miyazaki-grown Hyuganatsu Citrus in New 'Kirin Hyouketsu® Zero Sugar Miyazaki-grown Hyuganatsu ALC.7% (Limited Edition)'

Kirin Beer Company Limited (President: Hideki Horiguchi) will launch nationwide on July 28 (Tue), 2026, 'Kirin Hyouketsu® Zero Sugar Miyazaki-grown Hyuganatsu ALC.7% (Limited Edition)' (350ml can, 500ml can), a new addition to the 'Kirin Hyouketsu® Zero Sugar' (hereinafter 'Hyouketsu® Zero Sugar') series, which features a crisp, refreshing taste with no added sugars or sweeteners.

In recent years, growing health awareness and increased consumption during meals have driven rising demand for non-sweet ready-to-drink (RTD) alcoholic beverages. Since its launch in 2020, Hyouketsu® Zero Sugar has focused on high-quality fruit juice to deliver a clean, fruit-forward taste made possible by its sugar-free formulation—free from unnecessary sweetness. This unique taste has earned strong consumer support, making Hyouketsu® Zero Sugar the fastest new RTD brand in Kirin's history to surpass 1.8 billion cumulative units sold within 20 years of launch (as of February 2026, 350ml equivalent), leading the expanding 'sugar-free chuhai' category.

※1 Short for Ready to Drink: alcoholic beverages ready to consume straight from the container

※2 350ml equivalent, as of end-February 2026

The newly launched 'Kirin Hyouketsu® Zero Sugar Miyazaki-grown Hyuganatsu ALC.7% (Limited Edition)' features Miyazaki-grown Hyuganatsu citrus, known for its refreshing aroma and pleasant tartness—perfect for summer. By selecting a novel flavor distinct from regular lineup offerings, the brand embodies its 'Always New' philosophy and aims to attract even more consumers to try sugar-free chuhai.

Hyouketsu® is a brand dedicated to making customers' everyday moments brighter and more refreshing. Through limited-time offerings like this, the brand aims to invigorate the RTD market by introducing new dimensions of deliciousness in sugar-free chuhai.

● Product Characteristics

・Enjoy the distinctive pleasant tartness of Miyazaki-grown Hyuganatsu and its light, refreshing aroma that gently spreads in the mouth. ・A sugar-free chuhai with a clean, easy-to-drink taste that doesn't become tiring, making it highly compatible with meals. (Fruit juice content: 0.4%)

● Packaging

・A clear, crisp impression in silver and white—consistent with the Hyouketsu® Zero Sugar brand—accented with a refreshing emerald blue zero-sugar logo and yellow highlights to express the vibrant, refreshing taste of Miyazaki-grown Hyuganatsu.

・A limited-edition icon emphasizes the special, time-limited availability of this product.

● 'Comprehensive Guide to Sugar-Free Chuhai 2.0 by Kirin Hyouketsu® Zero Sugar'

The Hyouketsu® brand website features the 'Comprehensive Guide to Sugar-Free Chuhai 2.0 by Kirin Hyouketsu® Zero Sugar,' compiling market data and customer survey results that reveal insights into the growing sugar-free chuhai category.

Details: https://www.kirin.co.jp/alcohol/rtd/hyoketsu/muto-taizen/

The Kirin Group aims to contribute to a richer society by creating products that thoughtfully connect with nature and people, expanding new joys in 'food and health.'

-End-

1. Product Name: 'Kirin Hyouketsu® Zero Sugar Miyazaki-grown Hyuganatsu ALC.7% (Limited Edition)'

2. Launch Date: July 28 (Tue), 2026

3. Sales Area: Nationwide

4. Capacity & Container: 350ml can, 500ml can

5. Price: Open pricing

6. Alcohol Content: 7%

7. Pure Alcohol Amount: 350ml can: 19.6g, 500ml can: 28g

8. Manufacturing Plants: Kirin Beer Sendai Plant, Toride Plant, Nagoya Plant, Okayama Plant (planned)