Kirin Brewery Company, Limited (President: Hideki Horiguchi) will launch "Kirin Hon Shizuku TM Chuhai Pineapple <Seasonally Selected>" (350ml can, 500ml can) nationwide for a limited time starting August 4 (Tue). This product is part of the "Kirin Hon Shizuku TM (hereinafter, Hon Shizuku TM)" brand, which is made "only with fruit and alcohol," and offers a special taste that can only be enjoyed now, with carefully selected ingredients.

In recent years, with changes in awareness regarding quality of life, there has been a growing trend in RTD*1 beverages to prioritize "quality" such as ingredients and manufacturing methods when choosing products. Since its launch in 2003, "Hon Shizuku TM" has been committed to being made "only with fruit and alcohol" and has continued to adhere to a manufacturing process free of artificial flavors, acidulants, and sweeteners. The authentic fruitiness and clean taste created by its commitment to ingredients and manufacturing methods have earned the support of many customers. Among these, the <Seasonally Selected> series, while maintaining the unique commitment of "Hon Shizuku TM," has been well-received for its special fruit taste, which can only be enjoyed now, thanks to carefully selected ingredients.

*1 Abbreviation for Ready to Drink. An alcoholic beverage that can be drunk as is after opening.

"Kirin Hon Shizuku TM Chuhai Pineapple <Seasonally Selected>" was the No. 1 flavor in sales volume*2 among the <Seasonally Selected> series launched in 2025. In 2026, by increasing the fruit juice content from 33% to 38%, the taste has evolved to allow for a more refreshing fruit juice sensation inherent to pineapple, while maintaining the clean aftertaste characteristic of "Hon Shizuku TM."

*2 Calculated in 350ml equivalents.

"Hon Shizuku TM" aims to "enrich customers' today with happiness through an alcoholic beverage that allows them to enjoy fruit deliciously." By offering a new proposal with a special taste that can only be enjoyed now, made "only with fruit and alcohol," we aim to expand drinking opportunities not only for our existing customers but also for new customers.

● About the taste

- A refreshing taste perfect for summer, using some golden pineapple, allowing you to enjoy the juiciness of pineapple and a subtle hint of white grape's crispness*3. (Fruit juice content: 38%)

*3 Partially uses white grape and golden pineapple.

● About the packaging

The design conveys a sense of quality, with a focus on the simple and ingredient-conscious style of "Hon Shizuku TM," while highlighting a vividly illustrated pineapple. A prominently placed "Limited" icon communicates the specialness of this product, available only for a limited time.

The Kirin Group aims to contribute to the realization of a spiritually rich society by expanding new joys in "food and health" through manufacturing that observes nature and people.

-Details-

1. Product Name: "Kirin Hon Shizuku TM Chuhai Pineapple <Seasonally Selected>"

2. Release Date: August 4, 2026 (Tue)

3. Sales Region: Nationwide

4. Volume/Container: 350ml can, 500ml can

5. Price: Open price

6. Alcohol Content: 4%

7. Pure Alcohol Content: 350ml can: 11.2g, 500ml can: 16g

8. Manufacturing Plants: Kirin Brewery Sendai Plant, Nagoya Plant, Okayama Plant / Kirin Distillery Fuji Gotemba Distillery (planned)

FACT BOX

  • Source: PR TIMES
  • Category: 新商品発売