KIRINZ, Inc., known for operating the live-streaming contest 'MODECON' and managing streamers, held a 'Petite Fashion Model Contest' for short-statured women from October 30, 2025, to January 25, 2026. The contest featured prizes from sponsor Airin Co., Ltd., including outfits for magazine features and official model contracts for top winners.
This online contest was designed to address the struggle of petite women who find it difficult to style clothes they find cute, aiming to create a space for them to shine. It also served as a venue for apparel brands and media companies to tap into new markets.
Sponsor: Airin Co., Ltd. Operates the 'S357' brand for petite women, offering elegant office styles tailored to fit women around 150cm.
Comment from Grand Prix Winner, MiSaKi: Running towards the goal of 1st place with my listeners over this three-month event was a significant experience in my life.
Comment from Runner-up, Mei Hinata: Thanks to everyone's support during this long-term challenge, I was able to run until the very end without giving up.
KIRINZ, Inc. was founded as a 'marketing company for female college students' and continues to expand its share in the live-streaming market.
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: MODECON / S357