KKday Accelerates Japan's Accommodation DX by Integrating with TL-Lincoln and TEMAIRAZU Systems to Strengthen Inbound Customer Acquisition

KKday JAPAN Inc. (Location: Shinjuku-ku, Tokyo), a leading travel experience booking platform in Asia, has initiated system integration with Seanuts Inc. (Headquarters: Minato-ku, Tokyo), provider of the accommodation booking and sales management system "TL-Lincoln," and Temairez Co., Ltd. (Headquarters: Shibuya-ku, Tokyo), provider of "TEMAIRAZU," which allows for centralized management of multiple online accommodation booking sites. This integration will connect KKday's travel booking site with real-time inventory and reservation information from accommodations across Japan, enabling smoother bookings and customer acquisition.

Background of the Initiative: Shifting from Urban Concentration to Regional Dispersion

With the full-scale recovery of inbound tourism, issues such as congestion and overtourism are becoming apparent in urban areas like Tokyo and Kansai, while interest in regional areas is also growing. In recent years, demand for stays in regional cities offering experiences in hot springs, nature, and local culture has expanded, drawing attention to hot spring inns, design hotels, and community-based accommodations.

Against this backdrop, it is urgent to establish a mechanism for "dispersed customer acquisition" that re-evaluates the concentration of tourism resources by developing new booking channels connecting regional accommodations with inbound tourists, while addressing the unique challenges of each region.

Overview of the Initiative: Strategic Integration with Major Domestic Systems

KKday has begun system integration with "TL-Lincoln," which boasts a high market share in Japan's accommodation management systems, and the booking site controller "TEMAIRAZU." This integration will connect accommodation inventory, pricing, and reservation information in real-time with KKday's travel booking site.

KKday possesses strong customer acquisition capabilities centered in Taiwan, Hong Kong, South Korea, and Southeast Asia, and can also develop bundled packages combining experiences and tickets with accommodation. This allows accommodations to sell and attract customers in multiple languages, gaining new exposure opportunities and sales channels by leveraging KKday's digital support.

Future Outlook: Systematizing the Delivery of Regional Charm to the World

Starting with major tourist destinations such as Tokyo, Osaka, Kyoto, and Hokkaido, KKday plans to sequentially expand to regional cities like Nagano, Hiroshima, Fukuoka, and Kagoshima. KKday aims to connect regional tourism resources and accommodations with global travelers, supporting the realization of sustainable inbound tourism.

This integration is the first step towards bridging the gap in customer acquisition between urban and regional areas, aiming for the growth of the accommodation industry and the revitalization of regional economies. KKday will continue to provide valuable travel experiences in collaboration with industry partners.

【Company Information】

Seanuts Inc.

Business Description: Service for sending and receiving reservation notification data from travel agencies and online sales companies to accommodation facilities, and integrated management service for room availability and plans.

Headquarters Location: Sumitomo Fudosan Tamachi Building 4F, 3-12-7 Shibaura, Minato-ku, Tokyo

Representative Name: Taro Goto, President and Representative Director

Main Service: TL-Lincoln

URL: https://www.seanuts.co.jp/