KKDAY JAPAN Co., Ltd. (Location: Shinjuku-ku, Tokyo; hereinafter "KKday"), which operates one of Asia's largest travel experience booking platforms, has begun system integrations with Seanuts Co., Ltd. (Headquarters: Minato-ku, Tokyo; hereinafter "TL-Lincoln"), provider of the accommodation reservation and sales management system "TL-Lincoln," and Temairazu, Inc. (Headquarters: Shibuya-ku, Tokyo; hereinafter "TEMAIRAZU"), provider of the "TEMAIRAZU" system, which allows for the centralized management of multiple online accommodation booking sites. This integration connects KKday's travel booking site with the inventory and reservation information of accommodations across Japan in real-time, enabling smoother bookings and customer referrals.

Background: From Urban Concentration to Regional Decentralization With the full-scale recovery of inbound tourism, while congestion and overtourism have become apparent in urban areas such as Tokyo and the Kansai region, interest in regional areas is also growing. In recent years, there has been an increasing need for stays in regional cities where travelers can experience hot springs, nature, and local culture, leading to heightened attention toward hot spring inns, design hotels, and community-based accommodations.

Against this backdrop, there is an urgent need to build a "decentralized customer attraction" mechanism that addresses the specific challenges of each region, establishes new booking channels connecting regional accommodations with inbound tourists, and corrects the imbalance in tourism resources.

Overview: Strategic Integration with Major Domestic Systems KKday has initiated system integrations with "TL-Lincoln" and the reservation site controller "TEMAIRAZU," both of which boast a high market share in Japan's accommodation management systems. Through these integrations, accommodation inventory, pricing, and reservation information are connected to KKday's travel booking site in real-time.

KKday possesses strong customer-attraction capabilities, particularly in Taiwan, Hong Kong, South Korea, and Southeast Asia, and is capable of deploying bundled packages that combine experiences and tickets with accommodations. This allows accommodations to sell and attract customers in multiple languages, leveraging KKday's digital support to gain new exposure opportunities and sales channels.

Future Outlook: Creating a Mechanism to Deliver Regional Charm to the World The initiative will start with major tourist destinations such as Tokyo, Osaka, Kyoto, and Hokkaido, with plans to expand sequentially to regional cities such as Nagano, Hiroshima, Fukuoka, and Kagoshima. KKday will connect the tourism resources and accommodations of each region with travelers from around the world, supporting the realization of sustainable inbound tourism.

As a first step toward bridging the gap in customer attraction between urban and regional areas, this partnership aims to foster growth in the accommodation industry and revitalize regional economies. We will continue to work with industry partners to provide valuable tourism experiences.

[Company Information] Seanuts Co., Ltd. Business Description: Reservation notification data transmission/reception services from travel agencies and online sales companies to accommodations, and integrated management services for remaining room inventory and plans for accommodations. Headquarters: Sumitomo Fudosan Tamachi Building 4F, 3-12-7 Shibaura, Minato-ku, Tokyo Representative: Taro Goto, President and Representative Director Main Service: TL-Lincoln URL: https://www.seanuts.co.jp/

Temairazu, Inc. Business Description: Provision of reservation management services for accommodations, and provision of information comparison and aggregation services. Headquarters: Ebisu NR Building 7F, 1-21-3 Ebisu, Shibuya-ku, Tokyo Representative: Tetsuo Watanabe, Representative Director Main Services: Reservation site controller "TEMAIRAZU" series, comparison site "Hikaku.com" URL: https://www.temairazu.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: partnership