KLab and HOMMA Establish Joint Venture for AI Smart Home Business in UAE — Pioneering the UAE Luxury Housing Market with Design × Technology

KLab Inc. (Headquarters: Tokyo, CEO: Tetsuya Sanada, hereinafter "KLab") announces the establishment of a joint venture, KLab HOMMA Living Innovation Middle East (hereinafter "KH Living"), in Dubai, United Arab Emirates (UAE), together with HOMMA Group Co., Ltd. (Headquarters: Tokyo, Founder & CEO: Takeshi Homma, hereinafter "HOMMA"), a developer and provider of Built-in Intelligence, a built-in smart home system for luxury properties. The announcement is made as follows.

KLab and HOMMA Establish Joint Venture for AI Smart Home Business in UAE — Pioneering the UAE Luxury Housing Market with Design × Technology

Smart Home Market Overview

Traditionally, smart homes have relied on retrofitting consumer IoT devices into homes, with individual control via smartphones or voice assistants.

In recent years, the market has been shifting toward "autonomous homes," where AI learns residents’ lifestyles and adapts to household rhythms. This evolution extends beyond automated lighting and climate control to include home security and home healthcare (e.g., monitoring and fall detection). To fully realize this advancement, a built-in approach—integrating technology at the design stage rather than retrofitting—is essential.

The global smart home market is projected to reach $147.5 billion (approximately ¥24 trillion※) by 2025 and grow to $633.2 billion (approximately ¥100 trillion※) by 2032. (Source: Fortune Business Insights)

※Exchange rate: 1 USD = 160 JPY

About KH Living

### Design × Technology

KH Living aims to revolutionize residential living by combining HOMMA’s built-in smart home system for luxury properties with innovative design.

- Collaborates with world-renowned architects and interior designers to deliver cutting-edge aesthetics - Offers immersive user experiences with wall-sized LED displays that transform environments and transcend time and space

HOMMA’s "Built-in Intelligence" is not a retrofitted IoT device but a built-in integrated home system embedded during the design phase. It evolves beyond conventional smartphone- or voice-controlled smart homes by leveraging ceiling-mounted sensors, edge computing, and AI to realize autonomous (agent-type) smart homes.

KH Living will combine KLab’s local network with HOMMA’s technology and products to build a business foundation for design and construction management in the UAE’s luxury residential, hotel, and resort development markets.

Why the UAE?

KH Living selected the UAE due to the convergence of four unparalleled market conditions.

### Rapidly Growing Real Estate Market

Dubai’s total real estate transaction value reached a record AED 917 billion (approximately $249.7 billion) in 2025, marking the fifth consecutive year of record highs (Source: Dubai Land Department). Additionally, new developments (off-plan properties) account for about 60% of residential transactions, creating an ideal environment for integrating home systems at the time of construction.

### Rapidly Expanding Smart Home Demand

The UAE’s smart home market is projected to grow at an average annual rate of 27.5% from 2025 to 2030 (Source: Mordor Intelligence), making it one of the fastest-growing markets globally. Tech-integrated living is transitioning from a luxury to a standard feature.

### World’s Highest Concentration of Wealthy Individuals

In 2025, Dubai received $63 billion in assets from high-net-worth individuals (HNWIs), a 46% year-on-year increase, making it the world’s top destination for wealthy migrants. Sales of ultra-luxury homes priced above $10 million also reached record highs. (Source: Henley & Partners)

### Investor-Friendly Regulatory Environment

Policies such as no income or capital gains tax, 100% foreign ownership, and long-term residency (Golden Visa) support high-quality, long-term demand.

Overview of the New Company

KLab and HOMMA Establish Joint Venture for AI Smart Home Business in UAE — Pioneering the UAE Luxury Housing Market with Design × Technology

About HOMMA Group Co., Ltd.

- Company Name: HOMMA Group Co., Ltd. - Representative: Founder & CEO Takeshi Homma - Founded: May 2016 (Silicon Valley, USA) - Established: June 23, 2021 - Capital: ¥268,176,674 - Headquarters: N&E BLD. 6F, 1-12-4 Ginza, Chuo-ku, Tokyo 104-0061, Japan - Offices: Japan (Tokyo) / USA (California) / South Korea (Seoul) - Business: Development and provision of Built-in Intelligence, a built-in smart home system for luxury properties; design, sales, and maintenance of integrated home systems (lighting, HVAC, blinds, security, etc.) - URL: https://www.hommagroup.com/

KLab Inc.

- Company Name: KLab Inc. (English: KLab Inc.) - Representative: President & CEO Tetsuya Sanada - Founded: August 1, 2000 - Capital: ¥9,345,260,000 (as of June 2026) - Stock Listing: Tokyo Stock Exchange Prime (3656) - Headquarters: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo 106-6128, Japan - Business: Planning, development, and operation of mobile online games; procurement, sales, operation, and maintenance of GPU servers; comprehensive AI entertainment business; AI creative production - URL: https://www.klab.com/jp