Hyakunen Ryotei Network and Club Tourism Inc. Sign Comprehensive Partnership Agreement

On May 28, 2026, Club Tourism Inc. (Headquarters: Koto-ku, Tokyo; President: Hiroshi Sakai) held a signing ceremony for a comprehensive partnership agreement with the Hyakunen Ryotei Network (Secretariat: Joetsu City, Niigata; Secretary-General: Makoto Oshima). The network consists of operational ryotei restaurants whose buildings and surrounding facilities boast over a century of history. The ceremony took place at the 'Hyakunen Ryotei Ukiyo' in Joetsu City, Niigata Prefecture.

The agreement aims to widely communicate the value of ryotei culture and unique local historical and cultural resources passed down across Japan, promoting regional revitalization and sustainable development through tourism.

At the ceremony, representatives from both parties signed and exchanged the agreement, and delivered remarks regarding future collaboration. Representatives from member ryotei of the Hyakunen Ryotei Network also attended remotely, sharing their anticipation for new initiatives to promote the appeal of Japanese and food culture.

Background and Purpose

Based on this agreement, both parties will utilize their respective networks, knowledge, and planning capabilities to develop and expand sales channels for high-value tourism content. This content will combine the deeply-rooted local ryotei culture of over a century with the unique history, traditions, food, and culture of each area.

The goal extends beyond mere tourism consumption. By creating ripple effects on local economies, expanding the visitor population, and contributing to the succession of regional culture, the partnership aims to enhance the appeal and brand power of each region, creating new travel value that allows people to experience the depth of Japanese culture.

Club Tourism has a history of promoting special journeys that allow travelers to experience traditional and food cultures across Japan, utilizing its expertise in 'theme travel' and its nationwide customer network. This agreement will serve as a catalyst to further promote the new appeal of inherited ryotei culture and advance Japanese cultural experience-based tourism.

Key Areas of Collaboration

(1) Promotion of tourism in the regions where 'Hyakunen Ryotei Network' members are located. (2) Revitalization of the regions where members are located. (3) Promotion of history and culture in the regions where members are located. (4) Promotion of industry in the regions where members are located. (5) Promotion of academics and culture in the regions where members are located. (6) Contribution to social education in the regions where members are located. (7) Planning, development, and sales channel expansion for travel and tourism products in the regions where members are located. (8) Information dissemination to enhance the branding of the 'Hyakunen Ryotei Network'. (9) Other initiatives deemed necessary for collaboration between the two parties.