Kobayashi Pharmaceutical Co., Ltd. (Headquarters: Osaka City; President: Kōichi Toyota) will launch six limited-edition autumn 2026 products nationwide from Thursday, July 23, 2026, while supplies last. The products include four from the 'Sho-shu-gen' brand—'Toilet/Room Deodorizer: Osmanthus Scent' and 'Sho-shu-gen Parfum: Osmanthus/Silver Osmanthus'—and two from the 'Sawaday Kaoru Stick' brand—'Sawaday Kaoru Stick Parfum: Osmanthus/Silver Osmanthus'.

<Background>

The scent of osmanthus, which heralds the arrival of autumn, is cherished by many for evoking nostalgia and comfort, and has become a classic fragrance symbolizing the Japanese fall season. Kobayashi has consistently launched products that bring seasonal scents into everyday living spaces, receiving widespread acclaim from consumers as an annual autumn tradition.

In 2026, the company continues this tradition by offering the beloved osmanthus scent in newly designed seasonal packaging, while introducing the rare and complementary Silver Osmanthus as a limited fragrance variant. This lineup allows consumers to enjoy autumnal aromas in toilets, living rooms, and other household spaces.

<Packaging Design>

The 'Toilet/Room Deodorizer' features a vibrant yellow-to-orange gradient that directly conveys the essence of osmanthus, creating a warm and cheerful package with a sense of 'transparency' reminiscent of crisp autumn air. In contrast, the 'Sho-shu-gen Parfum' and 'Sawaday Kaoru Stick' feature emotionally rich designs that capture fleeting autumn moments, offering an elegant aesthetic that allows users to experience the season’s ambiance visually as well as olfactorily.

<Fragrance Descriptions>

・Osmanthus Scent

Three distinct fragrance variations are offered: the classic 'Toilet/Room Deodorizer' captures the sweet, soft floral scent of garden-blooming osmanthus; the refined 'Sho-shu-gen Parfum' features accents of cassis and berries; and the charming, high-quality 'Sawaday Kaoru Stick' blends citrus and apricot blossom notes.

・Silver Osmanthus Scent

Two exclusive fragrances highlight the Silver Osmanthus: the 'Sho-shu-gen Parfum' blends subtly sweet plum with musk and woody notes for an elegant, clean aroma, while the 'Sawaday Kaoru Stick' harmonizes juicy fruity notes, elegant lily of the valley, and musk for a refreshing yet sophisticated scent.

<Product Overview>

Product Names:

Sho-shu-gen Toilet Deodorizer: Soothing Osmanthus

Sho-shu-gen Room Deodorizer: Soothing Osmanthus

Category: Deodorizer / Air Freshener

Suggested Retail Price:

Toilet Deodorizer: ¥456 (excl. tax), 400mL

Room Deodorizer: ¥504 (excl. tax), 400mL

Release Date: Thursday, July 23, 2026

*Actual availability may vary by retailer.

*Some stores may not carry the product or may sell out early.

Product Features:

1. The textured 'Wide Deodorizing Filter' effectively captures unpleasant odors.

2. Closing the lid and shaking gently refreshes the fragrance.

3. Fragrance lasts approximately 1.5 to 3 months.

*Duration varies based on filter height and environmental conditions.

Product Names:

Sho-shu-gen Parfum: Osmanthus

Sho-shu-gen Parfum: Silver Osmanthus

Category: Deodorizer / Air Freshener

Suggested Retail Price: Open price, 400mL

Release Date: Thursday, July 23, 2026

*Actual availability may vary by retailer.

*Some stores may not carry the product or may sell out early.

Product Features:

1. Suitable for both rooms and toilets.

2. Closing the lid and shaking gently refreshes the fragrance.

3. Large 400mL capacity ensures long-lasting performance with minimal waste, down to the last drop.

4. Fragrance lasts approximately 1.5 to 3 months.

*Duration varies based on filter height and environmental conditions.

Product Names:

Sawaday Kaoru Stick Parfum: Osmanthus

Sawaday Kaoru Stick Parfum: Silver Osmanthus

Category: Air Freshener

Suggested Retail Price: Open price, 70mL

Release Date: Thursday, July 23, 2026

*Actual availability may vary by retailer.

*Some stores may not carry the product or may sell out early.

Product Features:

1. Perfume-style fragrance using concentrated fragrance oil.

2. Fragrance lasts approximately 1 to 2 months. Scent intensity can be adjusted by changing the number of sticks used.

*Duration may be significantly shortened in areas with direct airflow, high room temperature, or seasonal changes.

Customer Inquiry

Kobayashi Pharmaceutical Co., Ltd. Customer Service Center

TEL: 0120-5884-07 / URL: https://www.kobayashi.co.jp

(Operating Hours: 9:00–17:00, excluding weekends and holidays)

FACT BOX

  • Source: PR TIMES
  • Category: New Product