Magazine Shop to Open Permanently Inside Don Quijote (Shibuya Main Store, Ikebukuro Higashiguchi Store, Shinsekai Store) Starting July 25, 2026!

Weekly Shonen Magazine, in collaboration with Don Quijote Co., Ltd. (headquartered in Tokyo), will begin permanent operations of the 'Magazine Shop' inside the Don Quijote discount stores located in Shibuya Main Store, Ikebukuro Higashiguchi Store, and Shinsekai Store, starting Saturday, July 25, 2026.

This marks the first-ever offline store for Weekly Shonen Magazine, and also represents Don Quijote's first full-scale collaboration with a boys' manga brand. Furthermore, this initiative is unprecedented in focusing primarily on official manga merchandise from original works, rather than anime or game goods!

Comment from Kodansha, Rights & Merchandising Department:

We are excited to announce the opening of our first permanent shop dedicated to original manga merchandise under the Weekly Shonen Magazine brand!

By establishing a permanent presence within Don Quijote—a store immensely popular not only among domestic customers but also international visitors—we aim to make Japanese pop culture and manga easily accessible as souvenirs from Japan.

Opening Commemoration: Free Gift Postcard!

Starting July 25, 2026, as part of the opening celebration, customers who purchase related goods totaling ¥2,200 or more (tax included) will receive one special commemorative postcard featuring an original collage artwork created exclusively for the Magazine Shop. This visual artwork combines popular past and present titles from the Weekly Shonen Magazine brand into a single artistic piece, specially produced for this occasion.

Collage art featuring original manuscripts from popular series such as Hajime no Ippo, Blue Lock, and Attack on Titan

Exclusive New Illustration for FAIRY TAIL Revealed!

We are unveiling an exclusive new illustration drawn by Hiro Mashima-sensei to commemorate this store launch! A special highlight is the artwork featuring Donpen, Don Quijote's beloved official mascot, wearing a costume inspired by Happy, the popular character from FAIRY TAIL.

©Pan Pacific International Holdings

Comment from Don Quijote Representative:

In addition to the exclusive illustration by Mashima-sensei, we encourage visitors to pay attention to the in-store decorations, not just the merchandise. As a first-time initiative at these locations, we have installed massive artwork from Magazine series on staircases and landings. This includes a giant Titan (from Attack on Titan) painted on the stairs, a large-scale illustration of洁 and Kaiser (from Blue Lock) covering an entire wall, and immersive installations that make it feel as if you're walking up the stairs alongside Natsu (from FAIRY TAIL). We also plan to distribute commemorative postcards featuring collages of Magazine series as novelty items. These luxurious collages are only possible because of the Magazine Shop—be sure to collect yours!

Examples of In-Store Decorations

First Wave: Product Lineup Now Available!

FAIRY TAIL Product Lineup

The Quintessential Quintuplets Product Lineup

Attack on Titan Product Lineup

More new merchandise will continue to roll out!

For more details, please visit the Don Quijote 'Magazine Shop' page:

https://www.donki.com/products/magazine_shop/

Stores with Permanent Magazine Shop Installations:

MEGA Don Quijote Shibuya Main Store

https://www.donki.com/store/shop_detail.php?shop_id=442

Don Quijote Ikebukuro Higashiguchi Store

https://www.donki.com/store/shop_detail.php?shop_id=255

MEGA Don Quijote Shinsekai Store

https://www.donki.com/store/shop_detail.php?shop_id=356

<Interview> Do inbound customers really come at night!? 'We want you to sell Sasha's potato…' We spoke with Don Quijote staff about their vision for the Magazine Shop and discovered some convincing insights and fresh ideas!

What was the key deciding factor in launching a permanent shop with Weekly Shonen Magazine? Could you share what synergies you identified in terms of brand image and customer demographics?

<Don Quijote, Mr. Koyama>:

We've long believed that Don Quijote shares strong affinity with Weekly Shonen Magazine's target audience, especially given the increasing number of young and international customers visiting our stores.

We've previously hosted pop-up events featuring Magazine series. The recent pop-up for Blue Lock was particularly well-received, which naturally led to discussions about launching a permanent shop—and things progressed very smoothly from there.

Image of past Blue Lock pop-up event (now concluded)

Image of past Blue Lock pop-up event (now concluded)

When the idea of a permanent shop with Weekly Shonen Magazine was first proposed internally, what was your immediate 'gut feeling'?

<Don Quijote, Mr. Nakatsugi>:

Extremely positive. Personally, I thought, 'I absolutely want to be in charge of this!' While we've hosted numerous anime-related pop-ups in the past, we've rarely had the opportunity to focus on original manga merchandise. Observing Kodansha's initiatives—such as the original Blue Lock exhibition at KODANSHA HOUSE in New York, or the sand art project for Attack on Titan on a beach—we noticed they do things a bit differently from others. We were impressed by their fan-centered, engaging approach.

Created in summer 2013 by sand artist Toshihiko Hoshizaka. Filmed by director Kenta Matsuo.

From Kodansha's perspective, popular series that have been adapted into anime tend to focus primarily on anime merchandise. However, by closely listening to fan feedback, we recognize a clear demand for original manga goods. Therefore, launching a permanent shop centered on original merchandise is truly groundbreaking.

<Koyama>:

This collaboration with the original works has been a long-held dream. Typically, requesting original illustrations from currently serialized manga artists is extremely difficult. In the past, we relied on planning agencies as intermediaries, making it unclear how far we could go in our requests. However, during our kickoff meeting with the editorial team, they proactively suggested, 'Since FAIRY TAIL is celebrating its 20th anniversary, how about an exclusive illustration?' This was incredibly encouraging.

Don Quijote has a strong advantage in attracting inbound customers. By partnering with Magazine series that have global fanbases—such as FAIRY TAIL and Attack on Titan—what new 'customer experiences' do you envision offering to international travelers?

<Koyama>:

For example, stores selling character goods often don't operate late at night. However, international visitors touring Japan typically sightsee during the day, meaning their shopping happens in the evening. While they do shop at tourist spots, they often seek items that feel more authentically 'Japanese'—more local and genuine—rather than typical souvenirs.