[Facing the 'Reiwa Rice Crisis' Seriously] Yakiniku Kojima Plants Rice with 30 Staff for 'Freshly Cooked Rice' - 'Kojima Rice' Project Launched!

The Yakiniku Kojima group (Kojima Co., Ltd. / Headquarters: Fujiidera City, Osaka Prefecture), which operates 21 stores nationwide as a 'yakiniku restaurant that even butchers visit' with 48 years of history, has officially launched its own brand rice project, 'Kojima Rice.' On May 21, 2026, a total of 30 people, including Representative Yuta Kojima, participated in rice planting at a partner farm's paddy field in Shiga Prefecture as the company's first internal event. Since its founding, Yakiniku Kojima has been serious about 'the best rice for yakiniku.' Using high-pressure gas cooking in giant rice pots (or clay pots in some stores), they select only first-grade rice and serve it freshly cooked every hour. Along with their famous skirt steak and Kuroge Wagyu beef hamburger steak, 'freshly cooked rice' is a signature product with a 99.9% order rate. That is why we chose to create the future together with farmers, rather than just 'purchasing' it.