International Business Linkage Organization and Japan Live Entertainment Form Strategic Alliance to Expand in Global Live Commerce Market

The International Business Linkage Organization (IBLO, Minato-ku, Tokyo; Representative Director: Keisuke Matsuura), which supports the overseas expansion of Japanese companies through knowledge, networks, and opportunities, has entered into a business alliance with Japan Live Entertainment (JLE, Shinjuku-ku, Tokyo; Chairman: Shun Yokoyama), a live commerce operation specialist.

### Strategic Objectives: Capturing Global Momentum Live commerce is expanding rapidly across Southeast Asia, North America, and Europe, establishing itself as a vital global infrastructure for retail and promotion. Through this alliance, IBLO will provide its member companies with new sales possibilities by optimizing international live commerce standards for the Japanese market.

### JLE’s Core Strength: "Entertainment x Commerce" JLE differentiates itself from traditional live commerce by offering a next-generation solution that goes beyond mere product descriptions: - **High Engagement via Top Talent:** By involving established celebrities and top influencers like Jin Shirozaki, JLE ensures immediate viewership and deep trust (engagement) with audiences. - **Building Fans, Not Just Sales:** The service merges entertainment with commerce to turn product stories into high-quality content. This creates an enjoyable shopping experience that facilitates long-term branding and follower acquisition.

### Origin: A Success Story of Global Networking The project was sparked by a "Malaysia Business Tour" organized by IBLO in December 2025. Witnessing the advanced live commerce landscape in Malaysia inspired the commitment to bring this innovation to Japan. Furthermore, Ai Sasamori of Progress LLC joined as an advisor through the organization's network, demonstrating how human connections directly lead to new business creation.

### Future Outlook Both parties will combine IBLO's global network with JLE's production expertise to create a seamless environment for companies to utilize live commerce and grow their global fan bases.