KONCIWA Inc. (Headquarters: Bunkyo-ku, Tokyo), which develops the lifestyle brand "KONCIWA" centered on umbrellas, will air a new WEB commercial (15-second version) featuring image character Yuki Yoda from Monday, July 6, 2026, to Sunday, July 12, 2026, for a limited time on the large vision screens at the Shibuya Scramble Crossing (Hachiko Exit) in Tokyo.

As the peak of midsummer arrives, a season where countermeasures against relentless UV rays and sudden downpours are essential, KONCIWA offers parasols that are both incredibly lightweight, making you forget you're carrying them, and boast overwhelming heat shielding and UV protection performance.

From the large screens in Shibuya, a hub of trendsetting, enveloped in the heat of midsummer, we will deliver a message that makes summer outings a little lighter and more comfortable, alongside Yoda's transparent and beautiful presence.

Broadcast Overview

Broadcast Period: Monday, July 6, 2026 - Sunday, July 12, 2026

Broadcast Location: Shibuya Scramble Crossing (In front of Hachiko Exit - Large Vision Screens)

Broadcast Content: KONCIWA x Yuki Yoda New WEB CM (15-second version)

[Notes]

*Please ensure your safety and be mindful of those around you to avoid obstructing passage.

*Please refrain from inquiring with the vision facility or staff.

Model Featured: MFU 1S AIR

Japan's summers are becoming increasingly harsh each year. In this season when everyone wishes to "spend their time as cool and light as possible," KONCIWA's technology smartly fulfills that wish.

UV Cut & Overwhelming Heat Shielding: Utilizing a unique multi-layer heat shielding structure, it blocks intense midsummer direct sunlight. The moment you open it, it provides a cooling sensation that lowers your perceived temperature, as if you are in a "walking shade," gently protecting your precious skin.

Astonishing Lightweight Design & 1-Second Storage: With ultra-lightweight models weighing only 200g, it achieves a lightness that makes you forget it's in your bag. Furthermore, the "1-second smart storage" function, where the folds naturally align the moment you close it, eliminates minor daily stresses.

Peace of Mind with "Rain or Shine" Versatility: Not only does it function as a parasol to block strong sunlight, but it also offers high water repellency and wind resistance to handle sudden rain. It elegantly supports your travels during the summer, when the weather can change rapidly, with just one umbrella.

View Details

Company Overview

Company Name: KONCIWA Inc.

Business Activities: Planning, development, and sales of lifestyle products centered on umbrellas.

Official Website: https://www.konciwa.com

Inquiries Regarding This Release

KONCIWA Inc. TEL: 03-4578-0000 (Representative)

1F Hayashi Building, 3-4-3 Hongo, Bunkyo-ku, Tokyo 113-0033

<KONCIWA Official Website & SNS>

Online Store: https://konciwa.com/

Instagram: https://www.instagram.com/konciwa_official/

X: https://x.com/Konciwa100

Facebook: https://www.facebook.com/people/Konciwa-Japan/61559899507418/

TikTok: https://www.tiktok.com/@konciwa

LINE: @163ppwbu

E-mail: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: 広告
  • Organizations: KONCIWA