What is the theme of the second collaboration between LAVANDA and HELLO KITTY?

The theme is Heisei-era Gyaru culture, with designs that incorporate the atmosphere of that time into contemporary fashion.

What are the highlights of this collection?

In addition to adult apparel, this collection marks the first time LAVANDA is offering kids' items, allowing for parent-child enjoyment.

Where can the products be purchased?

They are available for order sales on the official online store (https://lavanda.jp/).

Until when can the collaboration products be purchased?

The order sales period is from June 12 (Friday) 20:00 to June 18 (Thursday) 23:59.

What kind of products are being sold?

The lineup includes many easy-to-use items such as camisoles, pants, hoodies, tote bags, pouches, keychains, and mirrors.

AAA Misako Uno Produce "LAVANDA x HELLO KITTY" Second Collection Launched, Featuring Items to Color Your Youth

Published Jun 12, 2026 12:00 PM ・ Updated Jun 13, 2026 11:49 PM ・ 4 min read ・ Source: PR TIMES

LAVANDA is launching its second collaboration collection with Sanrio's popular character "HELLO KITTY," titled "LAVANDA x HELLO KITTY COLLECTION." Centered around the theme of Heisei-era Gyaru culture, the collection includes adult apparel and, for the first time, kids' items, allowing for parent-child coordinated outfits.

LAVANDA is pleased to announce the launch of its second collaboration collection with Sanrio's beloved character "HELLO KITTY," titled "LAVANDA x HELLO KITTY COLLECTION."

The first collection, released in 2025, received overwhelmingly positive feedback and generated significant buzz from many customers. In response to this enthusiastic reception, this second collaboration has been realized.

With a renewed focus on Heisei-era culture and Gyaru fashion, this collection features designs that will resonate with the generation who enjoyed Heisei Gyaru culture alongside HELLO KITTY. By blending HELLO KITTY's iconic motifs with LAVANDA's signature feminine and trendy essence, we have created a special collection where nostalgia and modernity coexist.

Furthermore, this collection introduces LAVANDA's first-ever kids' items, offering products that allow parents and children to enjoy coordinated outfits. This enables enjoyment of the HELLO KITTY world across generations.

The lineup primarily consists of apparel items designed to brighten everyday life. It offers a sense of nostalgia for those who spent their youth with HELLO KITTY, while presenting a fresh appeal to new generations.

June 12 (Friday) 20:00 ~ June 18 (Thursday) 23:59 Free shipping will be provided for purchases of ¥30,000 (tax included) or more.

[HELLO KITTY] Compact Camisole ¥5,900 (tax in) [HELLO KITTY] Relax Pants ¥8,400 (tax in) [HELLO KITTY] Sweat Hoodie ¥13,800 (tax in) [HELLO KITTY] Logo Sweatpants ¥11,800 (tax in)

[HELLO KITTY] Pile Tote Bag ¥8,800 (tax in) [HELLO KITTY] Mini Pouch ¥3,500 (tax in) [HELLO KITTY] Keychain ¥3,500 (tax in) [HELLO KITTY] Compact Mirror ¥2,800 (tax in)

Some items shown

URL: https://lavanda.jp/

We invite you to enjoy the "LAVANDA x HELLO KITTY COLLECTION," which connects memories of the Heisei era with current fashion, on this occasion.

FACT BOX

Source: PR TIMES
Category: New Product
Organizations: Sanrio
Dates in source: June 12 (Friday) 20:00 / June 18 (Thursday) 23:59
Products / services: LAVANDA × HELLO KITTY COLLECTION / Compact Camisole

AAA Misako Uno Produce "LAVANDA x HELLO KITTY" Second Collection Launched, Featuring Items to Color Your Youth

⚡ Key Points

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY