June 2026 Insurance Popularity Rankings Announced | Lify

June 2026 Popularity Rankings for Insurance

Sasuke Financial Lab (Headquarters: Chiyoda-ku, Tokyo; CEO: Kiyotaka Matsui) has announced its June 2026 insurance popularity rankings on its insurance comparison portal, 'Lify' (https://lify.jp/).

### Ranking Criteria

- Rankings are based on the volume of new contracts made through the Lify portal during the aggregation period (Nov 1, 2025 – Apr 30, 2026). - Listed products comply with specific ranking criteria. - Products may be excluded due to discontinuation or insurer requests, even if contracts were signed during the period. - Revised products are aggregated with the contract volume of the previous versions.

### Rankings by Category

#### Life Insurance - **Term Insurance**: 1st Hanasaku Term (Hanasaku Life), 2nd Term Insurance Platinum (Zurich Life), 3rd Click Term! Neo (SBI Life) - **Funeral Insurance**: 1st SBI Ikikiki Short-Term Death Insurance (SBI Ikikiki Short-Term Insurance), 2nd Dekiru Death Insurance (Fuji Short-Term Insurance), 3rd Hajimeyasui! Funeral Insurance (Memolead Life) - **Whole Life Insurance**: 1st Whole Life Rise (Orix Life), 2nd Whole Life Platinum (Zurich Life), 3rd Rakuten Life Super Whole Life (Rakuten Life) - **Death Insurance for Pre-existing Conditions**: 1st Olive Death Insurance (Olive Short-Term Insurance), 2nd SBI Ikikiki Death Insurance for those with chronic conditions (SBI Ikikiki Short-Term Insurance), 3rd Ososhiki Kyosai (Fuji Short-Term Insurance) - **Income Protection Insurance**: 1st Income Protection Keep-Up (Orix Life), 2nd FWD Income Protection <Web Exclusive> (FWD Life)

#### Medical & Other Insurance - **Term Medical Insurance**: 1st SBI Ikikiki Medical Insurance (SBI Ikikiki Short-Term Insurance), 2nd Ordinary Medical Insurance with Periodontal Disease Coverage (Anshin Short-Term Insurance), 3rd Simple Hospitalization Insurance (Sony Short-Term Insurance) - **Whole Life Medical Insurance**: 1st Whole Life Medical Premium Z (Zurich Life), 2nd Hanasaku Medical (Hanasaku Life), 3rd Medical Insurance Cure Next (Orix Life) - **Women's Medical Insurance**: 1st Medical Insurance Cure Lady Next (Orix Life), 2nd Mom & Baby Medical Insurance Dear Baby (I-Al Short-Term Insurance), 3rd Lifenet Life Term Medical Insurance Ladies (Lifenet Life) - **Medical Insurance for Pre-existing Conditions**: 1st Medical Insurance Cure Support Plus (Orix Life), 2nd Olive Medical Insurance (Olive Short-Term Insurance), 3rd Olive Lump-Sum Insurance (Olive Short-Term Insurance) - **Lifestyle Disease Insurance**: 1st Three Major Disease Premium Z (Zurich Life), 2nd Neo de Karada Yell (Neo First Life), 3rd Neo de Three Disease Support (Neo First Life) - **Cancer Insurance**: 1st Warikan Cancer Insurance (Sony Short-Term Insurance), 2nd Hanasaku Cancer Insurance (Hanasaku Life), 3rd Neo de Cancer Treatment (Neo First Life) - **Nursing Care Insurance**: 1st SBI Ikikiki Nursing Care Insurance (SBI Ikikiki Short-Term Insurance), 2nd Tsumitas (Aflac), 3rd Family Nursing Care Insurance (SOMPO Himawari Life) - **Dementia Insurance**: 1st Lifenet Life Dementia Insurance (Lifenet Life), 2nd Rakuten Life Dementia Insurance (Rakuten Life), 3rd Dementia Insurance to Sumai