Sasuke Financial Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Kiyotaka Matsui, hereinafter "the Company") is pleased to announce the release of the popular insurance ranking for July 2026, operated by "Lify Insurance Comparison" (https://lify.jp/), a comprehensive insurance comparison and information site.
<About the Ranking Criteria>
The products listed are ranked in order of the number of new contracts concluded through Lify Insurance Comparison, operated by Sasuke Financial Lab Co., Ltd., during the aggregation period (December 1, 2025 - May 31, 2026).
The criteria for listing products in each insurance ranking are described on the respective ranking pages.
Some insurance policies that had contracts during the aggregation period may not be listed if they have been discontinued or if the insurance company has decided not to list them.
If a product has been revised, the contract numbers of the old product and the revised product are aggregated and listed together.
Popular Insurance Ranking Here
Life Insurance
Term Life Insurance Popular Ranking
1st Place: Hanasaku Teiki | Hanasaku Life
2nd Place: Teiki Hoken Platinum | Zurich Life
3rd Place: Click Teiki! Neo (Internet Application Only Term Life Insurance (No Surrender Value)) | SBI Life
Lify Insurance Comparison Term Life Insurance Popular Ranking Here!
Funeral Insurance Popular Ranking
1st Place: SBI Ikiiki Shotan no Shibo Hoken | SBI Ikiiki Small Amount and Short Term Insurance
2nd Place: Dekiru Shibo Hoken | Fuji Small Amount and Short Term Insurance
3rd Place: Hajimeyasui! Funeral Insurance [No Dividend 1-Year Term Life Insurance (Benefit Amount Basis)] | Memolead Life
Lify Insurance Comparison Funeral Insurance Popular Ranking Here!
Whole Life Insurance Popular Ranking
1st Place: Zenshin Hoken Rise | ORIX Life
2nd Place: Zenshin Hoken Platinum | Zurich Life
3rd Place: Rakuten Seimei Super Zenshin Hoken | Rakuten Life
Lify Insurance Comparison Whole Life Insurance Popular Ranking Here!
Death Benefit Insurance for Pre-existing Conditions Popular Ranking
1st Place: Olive no Shibo Hoken (Underwriting Standard Relaxation Type) | Olive Small Amount and Short Term Insurance
2nd Place: SBI Ikiiki Shotan no Jibyo ga Aru Hito no Shibo Hoken [Underwriting Standard Relaxation Type] | SBI Ikiiki Small Amount and Short Term Insurance
3rd Place: Ososhiki Kyosai | Fuji Small Amount and Short Term Insurance
Lify Insurance Comparison Death Benefit Insurance for Pre-existing Conditions Popular Ranking Here!
Income Support Insurance Popular Ranking
1st Place: Shonyu Hosho Hoken Keep Up | ORIX Life
2nd Place: FWD Shonyu Hosho <Web Exclusive> | FWD Life
Lify Insurance Comparison Income Support Insurance Popular Ranking Here!
Term Medical Insurance Popular Ranking
1st Place: SBI Ikiiki Shotan no Iryo Hoken | SBI Ikiiki Small Amount and Short Term Insurance
2nd Place: Futsu Iryo Hoken (with Periodontal Disease Coverage) | Anshin Small Amount and Short Term Insurance
3rd Place: Simple Nyuin Hoken | Sony Small Amount and Short Term Insurance
Lify Insurance Comparison Term Medical Insurance Popular Ranking Here!
Whole Life Medical Insurance Popular Ranking
1st Place: Hanasaku Iryo | Hanasaku Life
2nd Place: Zenshin Iryo Hoken Premium Z | Zurich Life
3rd Place: Iryo Hoken Cure Next | ORIX Life
Lify Insurance Comparison Whole Life Medical Insurance Popular Ranking Here!
Medical Insurance for Women Popular Ranking
1st Place: Iryo Hoken Cure Lady Next | ORIX Life
2nd Place: Lifenet Seimei no Teiki Iryo Hoken Ladies | Lifenet Life
3rd Place: Lifenet Seimei no Zenshin Iryo Hoken Ladies | Lifenet Life
Lify Insurance Comparison Medical Insurance for Women Popular Ranking Here!
Medical Insurance for Pre-existing Conditions Popular Ranking
1st Place: Olive no Iryo Hoken | Olive Small Amount and Short Term Insurance
2nd Place: Iryo Hoken Cure Support Plus | ORIX Life
3rd Place: Zenshin Iryo Hoken Premium Z Wide | Zurich Life
Lify Insurance Comparison Medical Insurance for Pre-existing Conditions Popular Ranking Here!
Lifestyle Disease Insurance Popular Ranking
1st Place: 3 Dai Shipei Hoken Premium Z | Zurich Life
2nd Place: Neo de Karada Ale | Daiichi Neo Life Insurance
3rd Place: Neo de 3 Shipei Support | Daiichi Neo Life Insurance
Lify Insurance Comparison Lifestyle Disease Insurance Popular Ranking Here!
Cancer Insurance Popular Ranking
1st Place: Warikan Gan Hoken | Sony Small Amount and Short Term Insurance
2nd Place: Hanasaku Gan Hoken | Hanasaku Life
3rd Place: Neo de Gan Chiryo | Daiichi Neo Life Insurance
Lify Insurance Comparison Cancer Insurance Popular Ranking Here!
Long-Term Care Insurance Popular Ranking
1st Place: SBI Ikiiki Shotan no Kaigo Hoken | SBI Ikiiki Small Amount and Short Term Insurance
2nd Place: Asset Formation and Protection Hybrid Tsumitasu | Aflac
3rd Place: Kazoku ga Tsunagaru Kaigo Hoken | SOMPO Himawari Life
Lify Insurance Comparison Long-Term Care Insurance Popular Ranking Here!
Dementia Insurance Popular Ranking
1st Place: Lifenet Seimei no Ninchisho Hoken | Lifenet Life
2nd Place: Rakuten Seimei Ninchisho Hoken | Rakuten Life
3rd Place: Ninchisho Hoken to Smile | Daiichi Neo Life Insurance
Lify Insurance Comparison Dementia Insurance Popular Ranking Here!
Disability Income Insurance Popular Ranking
1st Place: Hatara ku Hito no Tayori | SBI Life
2nd Place: Lifenet Seimei no Shogyo Funo Hoken | Lifenet Life
3rd Place: Kurasu Plus Z | Zurich Life
Lify Insurance Comparison Disability Income Insurance Popular Ranking Here!
Non-Life Insurance
Car Insurance Popular Ranking
1st Place: Otona no Jidosha Hoken | SOMPO Direct
2nd Place: Sony Sonpo no Jidosha Hoken (Comprehensive Car Insurance Type S) | Sony Sonpo
3rd Place: Super Jidosha Hoken | Zurich Insurance Company
Lify Insurance Comparison Car Insurance Popular Ranking Here!
Motorcycle Insurance Popular Ranking
1st Place: Tsuyokute Yasashii Bike no Hoken (Comprehensive Motorcycle Insurance) | Mitsui Direct Sompo
2nd Place: AXA Direct Comprehensive Car Insurance (Motorcycle Insurance) | AXA General Insurance
3rd Place: Super Bike Hoken | Zurich Insurance Company
Lify Insurance Comparison Motorcycle Insurance Popular Ranking Here!
Bicycle Insurance Popular Ranking
1st Place: Jitensha Mukei Hoken Bycle S (Standard Accident Insurance) | au Sonpo
2nd Place: Jitensha Mukei Hoken Bycle (Standard Accident Insurance) | au Sonpo
3rd Place: Cycle Anshin Hoken | Sompo Japan
Lify Insurance Comparison Bicycle Insurance Popular Ranking Here!
Pet Insurance Popular Ranking
1st Place: Pet Hoken "Uchi no Ko" | Daiichi Ipet
2nd Place: SBI Pet Shotan no Pet Hoken | SBI Pet Small Amount and Short Term Insurance
3rd Place: Wan Days Nyan Days | Little Family Small Amount and Short Term Insurance
Lify Insurance Comparison Pet Insurance Popular Ranking Here!
Overseas Travel Insurance Popular Ranking
1st Place: t@biho Tabiho | JAI General Insurance
2nd Place: Tabitomo | HS Sonpo
3rd Place: Sony Sonpo no Kaigai Ryoko Hoken (Risk Segmentation Type Specific Procedure Overseas Travel Insurance) | Sony Sonpo
Lify Insurance Comparison Overseas Travel Insurance Popular Ranking Here!
Domestic Travel Insurance Popular Ranking
1st Place: t@biho Kokunai Ryoko | JAI General Insurance
2nd Place: Kokunai Ryoko no Hoken (Domestic Travel Accident Insurance) | au Sonpo
3rd Place: Kokunai Ryoko Sogo Hoken | HS Sonpo
Lify Insurance Comparison Domestic Travel Insurance Popular Ranking Here!
Overseas Travel Cancellation Insurance Popular Ranking
1st Place: t@biho Cancellation | JAI General Insurance
2nd Place: Overseas Travel Cancellation Insurance | Mysurance
Lify Insurance Comparison Overseas Travel Cancellation Insurance Popular Ranking Here!
Golf Insurance Popular Ranking
1st Place: Golf no Hoken (Domestic Travel Accident Insurance) | au Sonpo
2nd Place: Golfer's Hoken "Net de Hoken @ Golf" | Sumitomo Mitsui Marine Insurance
3rd Place: Golf Assist (Golfer's Plan for Comprehensive Accident Insurance) | Rakuten Sompo
Lify Insurance Comparison Golf Insurance Popular Ranking Here!
Fire Insurance (For Homeowners) Ranking
1st Place: "Ieho" (Benefit Selection Type Home Fire Insurance) | JAI General Insurance
2nd Place: Jibun de Eraberu Kasai Hoken | SOMPO Direct
3rd Place: Ouchi Doctor Kasai Hoken Web | Nisshin Fire Insurance
Lify Insurance Comparison Fire Insurance (For Homeowners) Ranking Here!
Fire Insurance (For Renters) Ranking
1st Place: Oheya wo Kariru Toki no Hoken (Rental Household Goods Comprehensive Insurance) | Nisshin Fire Insurance
2nd Place: Baisho Hoken Tsuki Ai Aru Chintai Kasai Hoken | Aial Small Amount and Short Term Insurance
3rd Place: Zurich no Kasai Hoken (Mini Care Rental Insurance) | Zurich Small Amount and Short Term Insurance
Lify Insurance Comparison Fire Insurance (For Renters) Ranking Here!
Accident Insurance Popular Ranking
1st Place: Gakusei Anshin Passport (For Junior High and High School Students) | Sompo Japan
2nd Place: Gakusei Anshin Passport (For University, Junior College, and Vocational School Students) | Sompo Japan
3rd Place: Gakusei Anshin Passport (For Kindergarten and Elementary School Students) | Sompo Japan
Lify Insurance Comparison Accident Insurance Popular Ranking Here!
Lawyer Insurance Popular Ranking
1st Place: Bengoshi Hoken Mikata | Mikata Small Amount and Short Term Insurance Co., Ltd.
2nd Place: Bengoshi Hoken Common + | Ale Small Amount and Short Term Insurance
3rd Place: Otoko wo Mamoru Bengoshi Hoken / Onna wo Mamoru Bengoshi Hoken | Japan Small Amount and Short Term Insurance
Lify Insurance Comparison Lawyer Insurance Popular Ranking Here!
Smartphone Insurance Popular Ranking
1st Place: Sumaho Hoken | Mysurance
2nd Place: Sumaho Hoken | Sony Small Amount and Short Term Insurance
3rd Place: Gakusei Sumaho Hoken | Mysurance
Lify Insurance Comparison Smartphone Insurance Popular Ranking Here!
Bridal Insurance Popular Ranking
1st Place: Kekkonshiki Sogo Hosho Hoken | SBI Rista Small Amount and Short Term Insurance
Lify Insurance Comparison Bridal Insurance Popular Ranking Here!
▎What is Lify Insurance Comparison?
URL: https://lify.jp/
"Lify Insurance Comparison" is a comprehensive insurance comparison site covering everything from life insurance to non-life insurance and small-amount short-term insurance. It enables users to make optimal choices from a diverse range of insurance company products. In addition to comparing insurance products, it also features content to assist customers with everyday related information.
We are committed to providing optimal plan proposals tailored to each individual's lifestyle and challenges, along with reliable support with sincerity.
▎About Sasuke Financial Lab Co., Ltd.
▶ Corporate Website: https://sasukefinlab.com/ ▶ Konohoken!: https://konohoken.com/ ▶ Shikkari Hoken, Chanto Setsuyaku.: https://www.navinavi-hoken.com/ ▶ Lify Insurance Comparison: https://lify.jp/ ▶ Corporate Insurance Lify Comparison: https://kigyo-zaimu.jp/
Our mission is "To create a world where everyone can choose the insurance that suits them best." We operate digital insurance agencies "Konohoken!", "Shikkari Hoken, Chanto Setsuyaku.", "Lify Insurance Comparison", and "Corporate Insurance Lify Comparison". We also provide DX and marketing support services to the insurance industry, where the use of digital technology is rapidly advancing. "Konohoken!", "Shikkari Hoken, Chanto Setsuyaku.", "Lify Insurance Comparison", and "Corporate Insurance Lify Comparison" digitize all processes from insurance quotes, comparisons, and applications, making them intuitively easy to operate. By incorporating illustrations and infographics, we present insurance products, which are often perceived as complex and difficult to understand, in a clear and accessible manner. Furthermore, with abundant reviews and expert comments, it is possible to consider and apply for insurance anytime, anywhere with internet access.
▎Company Profile
Company Name: Sasuke Financial Lab Co., Ltd. (https://sasukefinlab.com/)
Head Office Location: Otemachi Building 2F, FINOLAB, 1-6-1 Otemachi, Chiyoda-ku, Tokyo
Established: March 2016
Representative: Kiyotaka Matsui, Representative Director
Business Activities: Digital Insurance Agency Business, InsurTech Business
"Konohoken!"
URL: https://konohoken.com/
"Shikkari Hoken, Chanto Setsuyaku."
URL: https://www.navinavi-hoken.com/
"Lify Insurance Comparison"
URL: https://lify.jp/
"Corporate Insurance Lify Comparison"
URL: https://kigyo-zaimu.jp/
▎Official SNS
X (formerly Twitter)
Konohoken! https://x.com/konohoken/
Sasuke Financial Lab Co., Ltd. https://x.com/sasukefinlab/
Sasuke Financial Lab Co., Ltd. https://www.facebook.com/sasukefinanciallab/
Konohoken! Lab | Insurance and Money Research Institute https://www.instagram.com/konohoken/
YouTube
Konohoken! Lab https://www.youtube.com/@konohokenlab
Konohoken! https://www.youtube.com/@konohoken
Sasuke Financial Lab Co., Ltd. https://www.youtube.com/@sasukefinanciallab7613
FACT BOX
- Source: PR TIMES
- Category: press_release
- Organizations: Mysurance