Sasuke Financial Lab Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kiyotaka Matsui) has announced the July 2026 edition of its life insurance popularity rankings on its comprehensive insurance comparison website 'Shikkari Hoken, Chanto Setsuyaku.' (https://www.navinavi-hoken.com/), which allows users to compare insurance plans and consult financial planners for free.

▎Overview of the July 2026 Popularity Rankings

・Survey Period: May 1 – May 31, 2026

・Survey Criteria: Calculated based on total number of applications made via 'Shikkari Hoken, Chanto Setsuyaku.'

Life Insurance Popularity Comparison Rankings

Medical Insurance Rankings

1st: Hanasaku Medical | Hanasaku Life

2nd: SBI Life's Lifetime Medical Insurance Neo | SBI Life

3rd: New Medifit A (Ace) Light Plan (25) | Medicares Life

Click here for the most popular medical insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Medical Insurance Rankings for People with Pre-existing Conditions

1st: New Medifit Re (Relief) Plan B (24) | Medicares Life

2nd: Simple Disclosure Hanasaku Medical | Hanasaku Life

3rd: FWD Medical Acceptance Relief (Web-only) | FWD Life Insurance Co., Ltd.

Click here for the most popular medical insurance for people with pre-existing conditions on 'Shikkari Hoken, Chanto Setsuyaku.'!

Life (Death) Insurance Rankings

1st: Lifenet Life's Term Life Insurance | Lifenet Life

2nd: Hanasaku Term | Hanasaku Life

3rd: Click Term! Neo | SBI Life

Click here for the most popular life (death) insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Death Insurance Rankings for People with Pre-existing Conditions

1st: Simple Disclosure Hanasaku Term | Hanasaku Life

2nd: Fine Support Plus Term Insurance | Orix Life

3rd: Rise Support Plus Whole Life Insurance | Orix Life

Click here for the most popular death insurance for people with pre-existing conditions on 'Shikkari Hoken, Chanto Setsuyaku.'!

Cancer Insurance Rankings

1st: Hanasaku Cancer Insurance | Hanasaku Life

2nd: Nanairo Cancer Insurance Shield | Nanairo Life

3rd: Lifenet Life's Lifetime Cancer Insurance | Lifenet Life

Click here for the most popular cancer insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Women's Insurance Rankings

1st: Hanasaku Medical for Women | Hanasaku Life

2nd: Cure Lady Next Medical Insurance | Orix Life

3rd: Lifenet Life's Lifetime Medical Insurance Ladies | Lifenet Life

Click here for the most popular women's insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Disability Insurance Rankings

1st: Worker's Support | SBI Life

2nd: Lifenet Life's Disability Insurance | Lifenet Life

3rd: Kurusuplus Z | Zurich Life

Click here for the most popular disability insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Income Protection Insurance Rankings

1st: Income Protection Insurance Keep-Up | Orix Life

2nd: Hanasaku Income Protection | Hanasaku Life

3rd: FWD Income Protection (Web-only) | FWD Life Insurance Co., Ltd.

Click here for the most popular income protection insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Term Insurance Rankings

1st: Lifenet Life's Term Life Insurance | Lifenet Life

2nd: Hanasaku Term | Hanasaku Life

3rd: Click Term! Neo | SBI Life

Click here for the most popular term insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Whole Life Insurance Rankings

1st: Rise Whole Life Insurance | Orix Life

2nd: Encore Whole Life Insurance | Orix Life

3rd: Kowai Whole Life Insurance v2 (Low Surrender Value Type) | Manulife Life Insurance Co., Ltd.

Click here for the most popular whole life insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Education Insurance Rankings

1st: Education Insurance Mirai no Tsubasa | Fukoku Mutual Life

2nd: 5-Year Dividend-Linked Child Insurance | Tokyo Marine Nichido Anshin Life

Click here for the most popular education insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Major Diseases Insurance (Seven Lifestyle-Related Diseases) Rankings

1st: Hanasaku Lump-Sum Payment | Hanasaku Life

2nd: New Medifit Plus Specific 3 Diseases Plan B (25) | Medicares Life

3rd: Neo de Karada Eru | Dai-ichi Neo Life

Click here for the most popular major diseases insurance (seven lifestyle-related diseases) on 'Shikkari Hoken, Chanto Setsuyaku.'!

Savings-Oriented Medical Insurance Rankings

1st: Medical Kit R | Tokyo Marine Nichido Anshin Life

2nd: New Medifit Return | Medicares Life

3rd: Medical Kit Eru R | Tokyo Marine Nichido Anshin Life

Click here for the most popular savings-oriented medical insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Long-Term Care Insurance Rankings

1st: Anshin Nenkin Care | Tokyo Marine Nichido Anshin Life

2nd: Anshin Nenkin Care R | Tokyo Marine Nichido Anshin Life

Click here for the most popular long-term care insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

Dementia Insurance Rankings

1st: Lifenet Life's Dementia Insurance | Lifenet Life

2nd: Dementia Insurance to Smile | Dai-ichi Neo Life

3rd: Smile-Protecting Dementia Insurance | SOMPO Himawari Life Insurance Co., Ltd.

Click here for the most popular dementia insurance on 'Shikkari Hoken, Chanto Setsuyaku.'!

About Sasuke Financial Lab Co., Ltd.

▶ Corporate Website: https://sasukefinlab.com/

▶ Ko no Hoken!: https://konohoken.com/

▶ Shikkari Hoken, Chanto Setsuyaku.: https://www.navinavi-hoken.com/

▶ Hoken Hikaku Life: https://lify.jp/

▶ Corporate Insurance Comparison Life: https://kigyo-zaimu.jp/

Our mission is 'A world where everyone can choose the right insurance for themselves.' We operate digital insurance agencies including 'Ko no Hoken!', 'Shikkari Hoken, Chanto Setsuyaku.', 'Hoken Hikaku Life', and 'Corporate Insurance Comparison Life'. We also provide DX and marketing support services for the insurance industry, where digital technology adoption is rapidly advancing. On our platforms, the entire process—from insurance estimation, comparison, consideration, to application—is fully digitized and designed for intuitive operation. By incorporating illustrations and infographics, we present complex and often difficult-to-understand insurance products in a clear and accessible way. Additionally, we provide comprehensive customer reviews and expert commentary, enabling users to research and apply for insurance anytime and anywhere with internet access.

Company Overview

Company Name: Sasuke Financial Lab Co., Ltd. (https://sasukefinlab.com/)

Headquarters: 2F, Otemachi Building, 1-6-1 Otemachi, Chiyoda-ku, Tokyo, inside FINOLAB

Established: March 2016

Representative: CEO Kiyotaka Matsui

Business Activities: Digital insurance agency business, DX and marketing support for the insurance industry

'Ko no Hoken!': https://konohoken.com/

'Shikkari Hoken, Chanto Setsuyaku.': https://www.navinavi-hoken.com/

'Hoken Hikaku Life': https://lify.jp/

FACT BOX

  • Source: PR TIMES
  • Category: Survey