With the extreme heat continuing in recent summers, measures against heat and heatstroke for dogs are as crucial as they are for humans.

In such times, many owners may be considering a "summer cut" to alleviate their dog's heat discomfort.

However, since it involves cutting off a significant amount of fur, many owners likely want to make a careful decision after hearing the actual experiences of those who have done it.

To that end, Konokototomoni (https://konokototomoni.com/), which handles dog food and supplements manufactured in domestic factories at the same level as human food, operated by Yuzuzu Co., Ltd. (Head Office: Fukuoka City, Fukuoka Prefecture, Representative Director: Yuka Nakajima), conducted an online survey targeting 200 adult men and women who own dogs, regarding "summer cuts for dogs."

This survey asked about:

Whether they have given their dog a summer cut

Reasons for giving a summer cut (multiple answers allowed)

What they felt was good about giving a summer cut (multiple answers allowed)

Regrets or failures after giving a summer cut (multiple answers allowed)

Measures taken after giving a summer cut (multiple answers allowed)

Questions were set for these topics, and the response results were compiled.

This release will present the survey results, focusing on the trends in the selection results for each question.

Additionally, the provided charts and tables can be used as reference material for reporting and article production.

▼Special Page for Survey Results

https://konokototomoni.com/category-training/dog-summer-grooming/

1. 48.50% Have Experience with Summer Cuts for Their Dogs

[Experience with Summer Cuts for Their Dogs (n=200)] Yes: 97 people (48.50%) / No: 103 people (51.50%)

When 200 adult men and women who own dogs were asked, "Have you ever given your dog a summer cut?", 97 people (48.50%) answered "Yes," and 103 people (51.50%) answered "No."

Approximately half of the owners have performed summer cuts, indicating it is a common option for managing summer heat.

[Breakdown (Number of People)] (n=200)

Yes: 97 people (48.50%)

No: 103 people (51.50%)

2. Top Reason for Summer Cut: "Heatstroke Prevention" at 68.04%

[Reasons for Summer Cut (n=97, multiple answers allowed)] For heatstroke prevention: 66 people (68.04%) / To improve skin ventilation: 41 people (42.27%) / To make shampooing and grooming easier: 30 people (30.93%) / For shedding control: 22 people (22.68%) / For a cute appearance: 21 people (21.65%) / Other: 2 people (2.06%)

When 97 people who had experience with summer cuts were asked, "What were your reasons for giving a summer cut?", the most common answer was "For heatstroke prevention" with 66 people (68.04%).

This was followed by "To improve skin ventilation" with 41 people (42.27%), and "To make shampooing and grooming easier" with 30 people (30.93%).

It appears that while heat prevention is a primary objective, reducing the burden of daily care is also a significant reason.

[Breakdown (Number of People)] (n=97, multiple answers allowed)

For heatstroke prevention: 66 people (68.04%)

To improve skin ventilation: 41 people (42.27%)

To make shampooing and grooming easier: 30 people (30.93%)

For shedding control: 22 people (22.68%)

For a cute appearance: 21 people (21.65%)

Other: 2 people (2.06%)

3. Top Benefit of Summer Cut: "Appears to be cooler" at 63.92%

[What was good about giving a summer cut (n=97, multiple answers allowed)] Appears to be cooler: 62 people (63.92%) / Reduced shedding: 41 people (42.27%) / Grooming became easier: 36 people (37.11%) / Skin condition became easier to see: 26 people (26.80%) / Received compliments on cuteness from others: 22 people (22.68%) / Nothing in particular: 3 people (3.09%)

When 97 people who had experience with summer cuts were asked, "What were the benefits of giving your dog a summer cut?", the most common answer was "Appears to be cooler" with 62 people (63.92%).

This was followed by "Reduced shedding" with 41 people (42.27%), and "Grooming became easier" with 36 people (37.11%).

It is evident that the benefits are not only visual but also practical improvements in daily life.

[Breakdown (Number of People)] (n=97, multiple answers allowed)

Appears to be cooler: 62 people (63.92%)

Reduced shedding: 41 people (42.27%)

Grooming became easier: 36 people (37.11%)

Skin condition became easier to see: 26 people (26.80%)

Received compliments on cuteness from others: 22 people (22.68%)

Nothing in particular: 3 people (3.09%)

Konokototomoni has published an article about "summer cuts" supervised by a groomer, explaining the "pros and cons" and "precautions when giving a summer cut."

For more details, please see the article below:

▶︎ https://konokototomoni.com/category-training/dog-summer-cut/

4. Most Common Regret/Failure: "Nothing in particular" at 50.52%

[Regrets or failures after giving a summer cut (n=97, multiple answers allowed)] Nothing in particular: 49 people (50.52%) / Became more prone to insect bites during walks: 18 people (18.56%) / Appearance was different from expectations: 16 people (16.49%) / Skin became red due to direct sunlight: 9 people (9.28%) / Fur stopped growing back: 8 people (8.25%) / Fur texture changed: 6 people (6.19%)

When 97 people who had experience with summer cuts were asked, "Do you have any regrets or failures after giving your dog a summer cut?", "Nothing in particular" was the most common answer with 49 people (50.52%).

On the other hand, some responses included "Became more prone to insect bites during walks" (18 people, 18.56%) and "Appearance was different from expectations" (16 people, 16.49%).

While satisfaction is high, it is clear that there are also points to consider regarding the impact on the skin and changes in appearance.

[Breakdown (Number of People)] (n=97, multiple answers allowed)

Nothing in particular: 49 people (50.52%)

Became more prone to insect bites during walks: 18 people (18.56%)

Appearance was different from expectations: 16 people (16.49%)

Skin became red due to direct sunlight: 9 people (9.28%)

Fur stopped growing back: 8 people (8.25%)

Fur texture changed: 6 people (6.19%)

5. Top Post-Summer Cut Measure: "Dressing them in clothes when going out" at 36.08%

[Measures taken after giving a summer cut (n=97, multiple answers allowed)] Dressed them in clothes when going out to block sunlight: 35 people (36.08%) / Brushed them frequently: 22 people (22.68%) / Cared for skin with moisturizing spray, etc.: 21 people (21.65%) / Set air conditioner temperature slightly higher: 19 people (19.59%) / Did nothing in particular: 32 people (32.99%)

When 97 people who had experience with summer cuts were asked, "Did you take any special measures after the cut?", the most common answer was "Dressed them in clothes when going out to block sunlight" with 35 people (36.08%).

This was followed by "Brushed them frequently" with 22 people (22.68%), and "Cared for skin with moisturizing spray, etc." with 21 people (21.65%).

It appears that many owners are conscious of UV protection and skin care after a summer cut.

[Breakdown (Number of People)] (n=97, multiple answers allowed)

Dressed them in clothes when going out to block sunlight: 35 people (36.08%)

Brushed them frequently: 22 people (22.68%)

Cared for skin with moisturizing spray, etc.: 21 people (21.65%)

Set air conditioner temperature slightly higher: 19 people (19.59%)

Did nothing in particular: 32 people (32.99%)

Konokototomoni has published an article about "heatstroke prevention for dogs," supervised by a certified veterinary nurse, explaining "signs to notice early," "heatstroke prevention indoors and outdoors," and "emergency first aid."

For more details, please see the article below:

▶︎ https://konokototomoni.com/category-health/measures-against-heat-stroke-in-dog/

Survey Results Summary

This survey confirmed the following results:

48.50% (approx. half) have experience with summer cuts.

The top reason was "heatstroke prevention" at 68.04%.

The top benefit was "appears to be cooler" at 63.92%.

The most common regret was "nothing in particular" at 50.52%.

The top post-cut measure was "blocking sunlight with clothes" at 36.08%.

While summer cuts are perceived to be effective to some extent for heat management, it is also evident that consideration must be given to risks such as insect bites and sunburn due to exposed skin.

When combined with appropriate care, it can be a means to get through the summer more safely.

Detailed data and chart materials from this survey are available on the special page below.

They can also be used as reference material for reporting and article production.

▼Special Page for Survey Results

https://konokototomoni.com/category-training/dog-summer-grooming/

[Survey Overview]

Survey Method: Internet Survey

Target Audience: Adult men and women who own dogs

Number of Respondents: 200 men and women

Date Conducted: April 2, 2026

Survey Conducted By: Yuzuzu Co., Ltd. "Konokototomoni" (https://konokototomoni.com/)

Related Page: https://konokototomoni.com/category-training/dog-summer-grooming/

[About Konokototomoni]

<We want to support your dog's life from the same perspective, so that you and your dog can live together for a long time.>

With this philosophy, we are a brand that focuses on dog health and offers dog food and supplements made with safe and secure ingredients.

▶︎ Product List: https://konokototomoni.com/shop/product/ ▶︎ Dog Food List: https://konokototomoni.com/shop/product/dogfood/

▶︎ Treat List: https://konokototomoni.com/shop/product/dog-treats/

▶︎ Supplement List: https://konokototomoni.com/shop/product/dog-supplement/

Konokototomoni's Meal: https://shop.konokototomoni.com/shop/products/knknghn00/ A dog food focused on palatability to support the health of small dogs.

Konokototomoni's Meal for Seniors: https://shop.konokototomoni.com/shop/products/skg00/ A dog food that supports the health of senior dogs and is there for their "future."

Konokototomoni's Meal for Large Dogs: https://shop.konokototomoni.com/shop/products/okg00/ A human-grade dog food that supports the health of large dogs.

Okuchi Genki Konokototomoni's Furikake: https://shop.konokototomoni.com/shop/products/ogkfhp01/ A furikake that supports the oral health of dogs.

Kansetsu Genki Konokototomoni's Jelly Treats: https://shop.konokototomoni.com/shop/products/kkojhp01/ Jelly treats that support dogs' body condition and healthy joints.

Konokototomoni's Okazu: https://shop.konokototomoni.com/lp?u=okz_066_pressreleas_nn_001 Side dishes that are thoroughly focused on dogs' "palatability" and "health."

As of February 5, 2025, it has been loved by over 210,000 dogs and their owners.

"Konokototomoni" was named with the wish that "you and your dog can be together always, through happy and sad times."

We are proceeding with projects to make the time spent "together with this child" richer and happier.

We also provide information on meals and training, not just products.

▶︎ Owned Media: https://konokototomoni.com/article/

May you and your "child" have a fun and happy day today.

Operating Company: Yuzuzu Co., Ltd.

Konokototomoni Establishment: April 17, 2018

Head Office Location: Fukuoka City, Fukuoka Prefecture

Official HP: https://konokototomoni.com/

Instagram: https://www.instagram.com/konokototomoni/

Facebook: https://www.facebook.com/profile.php?id=100064126626158#

~Press Inquiries & Contact~

We are always accepting interview requests from the media.

[email protected] (Contact: Murata)

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  • Source: PR TIMES
  • Category: アンケート