'Inbound x Food Culture' Content by Naomi Sugiyama, CEO of Gastronomy Tourism Lab, Added to Kore Mane Kyoiku DX - Towards Tourism Attraction Centered on 'Food' and New Value Creation for Restaurants

Source: Current Status and Future Prospects of Japan's Tourism Industry (Japan Tourism Agency)

Background

With the recovery and increase of foreign visitors to Japan, the role of restaurants is changing from a mere 'place to provide meals' to a 'place to experience regional culture.'

On the other hand, in the field, there are many challenges such as not knowing specific measures for inbound correspondence, unclear ways to connect with regional resources, and insufficient response to language, culture, and flow design.

Against this background, Kore Mane Kyoiku DX has newly added this program as content where restaurants can learn practical knowledge to exert value as 'tourism resources.'

Content Overview

About Inbound Gastronomy Tourism

- What is gastronomy tourism? - Tourism attraction strategy centered on 'food' - How to connect regional resources and restaurants - Experience design chosen by foreign visitors to Japan - The role of restaurants as a cultural transmission base - Improvement of the environment for accepting inbound tourists

Features of this Content

The content is based on practical experience and broken down into a format that restaurants can 'practice in the field.'

Instructor Profile

Naomi Sugiyama, CEO, Gastronomy Tourism Lab

Joined Gurunavi, Inc. in 2000. Involved with approximately 20,000 restaurants, she served as Osaka Branch Manager and East Japan Block Manager before promoting inbound and overseas business from 2013. Appointed as an Executive Officer in 2015. Engaged in creating a foundation for promoting inbound tourism in food and improving the reception environment of restaurants. In her current position since 2023. Working on the promotion of gastronomy tourism both domestically and internationally.

Book: 'Gastronomy Tourism: Food Culture and Tourism Destination Creation'

Significance of this Initiative

With the addition of this content, Kore Mane Kyoiku DX supports restaurant management from a higher perspective, such as connection with the region, linkage with tourism, and creation of cultural value, in addition to conventional 'store operations, management, and education.' Restaurants are not merely places to provide services but entities that play a role as 'cultural apparatuses' conveying the charm of the region.

Future Outlook

To realize education that is 'understood, executable, and sustained' in the field, Kore Mane Kyoiku DX will continue to strengthen cooperation with experts in various fields and expand more practical and essential content.

In addition, this service is deployed as an OEM-type educational platform where companies can build their own original training systems by combining over 1,000 video education programs with their proprietary know-how.

This enables utilizations such as: - Building the company's original video manuals and training content - Customized operation with existing programs of Kore Mane Kyoiku DX - Support for franchisees and multi-store expansion as unified education from the headquarters - Standardization of field education and elimination of individual dependency This realizes flexible educational design according to each company's growth phase and organizational characteristics.

About Kore Mane Kyoiku DX

Kore Mane Kyoiku DX is a video education platform specialized in food and retail businesses, supporting consistent talent development from frontline staff to executives by utilizing over 1,000 practically linked programs.

Going beyond mere video viewing, it realizes the creation of educational systems that are 'understood, executable, and sustained' through educational design and operational support for each company.