Golden Bear meets Sato Ryotaro Collaboration T-Shirt Launch

Golden Bear, a casual wear brand operated by Kosugi Co., Ltd. (Headquarters: Chuo-ku, Tokyo / President and Representative Director: Satoru Kosugi), will release collaboration items with illustrator Sato Ryotaro at select stores and its online store from Thursday, June 4.

This collaboration was realized under the concept of 'Targeting 20-year-olds who don't know Golden Bear, and wanting them to learn about the brand and its icon, the Golden Bear.' The idea is that because they don't know the brand, they can encounter pure 'cuteness.'

Under the themes of 'American Casual' and 'Street,' two illustrations were created by Sato Ryotaro.

The base T-shirt uses a plating jersey fabric that is not see-through, features contact cooling and water absorption quick-drying properties, and has a smooth texture. The collar uses a binder specification with strong ribbing sandwiching the body to prevent sagging. The silhouette is a relaxed fit, slightly roomier than Golden Bear's regular T-shirts. The left sleeve features an embroidered golden bear.

◼ Collaboration with ...

Sato Ryotaro Instagram @sato_ataro

An illustrator based in Niigata Prefecture.

Primarily creates illustrations for advertisements, magazines, and web media.

An exciting scene of a character holding a record with a golden bear depicted on it.

An illustration imagined to capture the excitement of encountering Golden Bear items is printed on the left chest.

Printed T-shirt (Men's & Women's)

Price: ¥3,190 (tax incl.) / Size: M, L / Color: Ivory, Gray

Printed T-shirt (Men's & Women's)

Price: ¥3,190 (tax incl.) / Size: M, L / Color: Beige, Yellow Green

A character holding a skateboard is depicted with everyday motifs. By subtly incorporating the golden bear, it expresses a worldview where Golden Bear naturally fits into daily life. This is a piece that adds a playful touch to casual styling with a bold front print.

Printed T-shirt (Men's & Women's)

Price: ¥3,190 (tax incl.) / Size: M, L / Color: Ivory, Black

Printed T-shirt (Men's & Women's)

Price: ¥3,190 (tax incl.) / Size: M, L / Color: Black, Navy

◼ Novelty Gift

Customers who purchase this collaboration item will receive an original key holder on a first-come, first-served basis.

*While supplies last.

Special Page ▶︎ https://goldenbearstore.jp/special/2026ss-ryotaro-sato/

Golden Bear

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