About 1 hour from Osaka: A new choice for how to take a break in an era of changing work styles

KOTONA Co., Ltd. (Headquarters: JP Tower Osaka; Representative Director: Akihisa Yamazaki), an advertising agency that creates brand value through the intersection of design and marketing, will open the private villa 'Awana' in Minamiawaji City, Hyogo Prefecture, on June 29, 2026. This facility is a fully private, single-building villa designed with the concept of a 'short-term reset space' for urban dwellers. In an era where work styles are changing, the 'quality of rest' is being questioned. Recently, the value of 'rest' has been re-evaluated in Japan against the backdrop of work-style reform and growing interest in well-being. While remote work and constant digital connectivity have become the norm, many people feel that not only their bodies but also their minds cannot rest. What is needed in the coming era is not just increasing 'time off,' but how deeply one can reset their mind and body within limited time. 'Awana' was born as a place where urban dwellers can naturally switch off from their daily lives and regain 'time to do nothing' within about an hour from Osaka. The name 'Awana' combines 'Awaji' and 'Nagi' (calm). Nagi refers to a state where the wind stops and the sea becomes calm. It is a symbol of the moment when a turbulent heart settles. At this facility, we do not pursue full hotel-style services, but value a space with 'margins.' A terrace overlooking the sea, a quiet bedroom, and time wrapped in the sound of the tide. Margins over convenience. Silence over efficiency. It is a place where such values can be embodied.