Fermentation for a Society with Space in Life and Mind. blue lid:KOJI's Second Chapter Dream.

We endorse April Dream, an initiative to make April 1st a day for sharing dreams. This press release is blue lid:KOJI's dream.

blue lid:KOJI delivers the blessings of fermentation, which thrive alongside Japanese culture, under the slogan "Let's ferment!"

Through koji, we want people to discover and remember the charm of Japan.

Our shop was born from this desire.

Koji Stand Vikko during its mobile sales era

Until now, we have been selling from food trucks, mainly in the Tokyo metropolitan area. Our origin is the koji stand, where people can casually drop by like a city coffee stand.

We were blessed with many customers and fellow food truck owners, creating a very grateful environment.

However, in the busy daily life of preparing amazake while raising children, I suddenly started to wonder.

"What is truly necessary to make something delicious?"

The answer I arrived at was very simple.

It was water, air, and time. And a place where these circulate properly.

We moved our manufacturing base from Saitama to Minamiaiki Village, Nagano Prefecture. This is the beginning of the second chapter of amazake making.

#MinamiaikiVillage, MinamisakuDistrict, NaganoPrefecture

This is a place surrounded by mountains over 1000m high, where clear water flows, and the changing seasons are clearly felt.

The temperature difference between morning and night, pure water, clear air. Each of these changes the expression of koji.

Fermentation is not something that can be completely controlled. That's why I realized that the environment of this place itself becomes the taste.

And after living in this village, I felt the richness of the "space" in everyday life.

Time to do nothing. Time to heal myself today.

Time to simply enjoy "now."

In today's fast-paced, information-saturated life, such time is becoming increasingly scarce.

Create space with a cup of time

As the second chapter began, we re-examined the meaning of continuing our koji shop.

Many people still have the impression that rice koji and fermented foods are "good for the body but difficult" or "somehow unclear."

However, koji was originally a much more familiar presence.

It should have been something that naturally blended into daily life without special knowledge.

*Chai-based amazake. When mixed with milk, it becomes a spicy and easy-to-drink cup.

We want to be a presence that gently encourages those who are trying koji for the first time, so that they can regain that feeling.

We want people to easily and enjoyably learn about and feel close to Japanese fermentation culture through koji.

The slogan "Let's ferment!" also embodies this meaning.

Just as fermentation progresses over time.

We, living in this busy modern age, also need time to slowly face ourselves.

We hope that "Let's ferment!" will be a gentle word directed at oneself.

We want to continue making our products carefully so that they can accompany you during those moments of relaxation.

*The above product will be renewed in mid-April. Japanese Amazake (Yuzu) is currently sold as "NATURAL ENERGY drink."

View details

blue lid:KOJI's Dream

As a bridge for cultural transmission...

blue lid:KOJI's goal is not just to deliver healthy, delicious, and easy-to-drink products.

It is blue lid:KOJI's dream that products serve as a catalyst for connecting the past and present, people and things, and fostering new value.

A future where, through fermentation, people naturally encounter Japanese culture and aesthetics, and regain the sense of "enjoying the present."

May everyone be able to have such "space" in society.

We will continue to deliver from Minamiaiki Village.

Fermented amazake drinks for children and adults to enjoy