Popular Hometown Tax Brand Eggs Expand Local Presence: Long-established Poultry Cooperative Opens City Center Retail Store

The Koyu Foundation, a non-profit organization promoting sustainable regional futures, supports various challenges and activities in Shintomi, Miyazaki Prefecture.

We are pleased to announce that the Koyu Poultry Agricultural Cooperative, a long-established producer in operation since 1951, opened a new store, 'Sing,Telur,' on May 1, 2026, by renovating a former pastry shop in the central city area.

Background Koyu Poultry is a leading producer in Shintomi, shipping approximately 750,000 eggs daily. The store aims to go beyond selling fresh eggs to provide a space for residents to gather and engage in warm conversation. The move to the city center was initiated to create an accessible spot for daily visitation.

Origin of the Name 'Telur' is Indonesian for 'egg,' while 'Sing' implies singing or resonating together. The name reflects a desire to create a warm community space where conversation and smiles resonate over fresh eggs.

Features The store offers the safe and reliable 'Maruhi' brand eggs: - Nekkaric Eggs: Produced by chickens fed a natural 'Nekkaric' diet. They are free from unpleasant odors, rich in flavor, and deep in umami. The premium 'Koyu Ichiban' is a highly popular hometown tax return product. - Quality Management: Processed and sterilized at a facility with Miyazaki Prefecture's first HACCP certification, providing daily farm-fresh quality.

Future Outlook In partnership with the Koyu Foundation, the store aims to become a 'culinary hub' for regional charm. Future plans include developing egg-based processed foods, creating special sweets with local dairy farmers, and hosting workshops.

[Store Information] - Name: Sing,Telur - Address: 2197-1 Minashiro, Shintomi-cho, Koyu-gun, Miyazaki, 889-1402 - Hours: 9:00-12:00 / 13:00-17:00 - Closed: Sundays