What is the release date for ICHIKAMI PREMIER?

It is Tuesday, September 1, 2026.

What is the target age group for ICHIKAMI PREMIER?

Mainly women in their late 20s. It focuses on the layer facing changes in their body and mind around age 28, along with hair issues such as dryness and lack of manageability.

It is a method for building beautiful hair using the concept of 'Japanese herbs x salon care.' The process involves 'unraveling' with a pre-treatment, 'setting the foundation' with shampoo, 'filling' with treatment, and 'sealing' with a hair pack.

What are the main common features of the series?

The series features Japanese herbal ingredients and beauty components similar to those used in salon system treatments, such as CMC-like components. It is also sulfate-free and free from synthetic colorants.

What is the lineup composition?

It consists of two lines of shampoo and treatment with different finishes (Silky Smooth, Repair Moist) and two special care items (Watery Milk Treatment, Moisture Mellow Hair Pack).

Ichikami Launches Premium Damage Care Series 'Ichikami PREMIER'

Published Jun 9, 2026 8:10 PM ・ Updated Jun 14, 2026 7:58 AM ・ 4 min read ・ Source: PR TIMES

Kracie Home Products will launch its premium series 'Ichikami PREMIER' on September 1, 2026. Targeting women in their late 20s, it aims to restore silk-like hair through the proprietary 'WASOLOGY' method, which combines Japanese herbal components with salon-grade technology.

Kracie Home Products announced that it will launch a new premium damage care series, 'Ichikami PREMIER', on September 1, 2026, marking the 20th anniversary of the Ichikami brand. Inspired by the brand's commitment to understanding Japanese hair, this series offers a premium care experience through a combination of 'Washo' (Japanese herbs) and professional salon-grade care concepts.

[Background of the Launch] Drawing inspiration from the Eastern medical perspective that a woman's body and mind change in cycles of seven years, the company focused on the age of 28. According to a 2025 company survey, women in their late 20s experience unstable periods, and face changes in hair texture due to factors like decreased sleep quality, dietary imbalances, and accumulated damage from coloring and heat styling. They also expressed a dilemma of wanting to perform diligent care but lacking the time and peace of mind to do so consistently.

Ichikami PREMIER was developed to address these concerns. It features carefully selected ingredients for women feeling hair distress, incorporating 'Washo' extracts—the hallmark of the Ichikami brand—alongside美容成分 (beauty components) such as 'CMC-like components' used in professional salon systems. The series aims to repair hollowed-out parts of the hair while regulating its foundation.

[Product Lineup and Features] - Methodology: 'WASOLOGY' (Detangle, Regulate, Fill, Seal). - Common Features: Sulfate-free, Synthetic colorant-free. - Silky Smooth Line (Yaezakura scent): For smooth, flowing hair. - Repair Moist Line (Shidarezakura scent): For soft, moisturized hair. - Watery Milk Treatment: A pre-shampoo treatment to detangle and prevent friction damage. - Moisture Mellow Hair Pack: Special care to soften hair hardened by styling heat.

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Source: PR TIMES
Category: New Product

Ichikami Launches Premium Damage Care Series 'Ichikami PREMIER'

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