Recruitment Frontier Survey: Nearly 90% of Companies Feel a 'Value Gap' with Job Seekers, Leading to Flexible New Strategies

As values in the job-hunting market continue to diversify, how are companies facing today's job seekers? This survey sheds light on the reality of recruitment sites as they struggle to bridge the gap and effectively communicate their corporate appeal.

Kreo Co., Ltd. (Chiyoda-ku, Tokyo; President: Tsukasa Yokoi), an integrated marketing firm rooted in consumer perspectives, conducted a survey on 'Corporate Measures Against Value Gaps with Job Seekers,' targeting 1,003 HR and recruitment professionals involved in new graduate hiring at companies with 100 or more employees.

### Nearly 90% Feel a Value Gap with Current Job Seekers When asked if they feel a 'value gap' with job seekers in new graduate recruitment, approximately 90% of respondents said they felt it, with 46.0% answering 'very much' and 47.6% 'somewhat.' These results indicate a clear discrepancy between corporate perceptions and the work consciousness of today's job seekers.

### Efforts to Understand Modern Values To understand the values and styles of today's job seekers, companies reported the following top actions: - Interviews with new hires and young employees (59.5%) - Surveys and direct dialogue with job seekers (57.3%) - Reviewing recruitment market reports and news (40.4%)

Instead of judging based on superficial information, the recruitment field shows a stance of gathering 'raw voices' from young employees and candidates to understand individual values through dialogue.

### Review of Recruitment Activities and Specific Measures About 90% (89.6%) of respondents answered that they have reviewed the content of their recruitment activities. Specific measures taken include: - Reviewing recruitment messages and how to convey corporate appeal (52.0%) - Appointing young employees to HR positions (40.8%) - Utilizing SNS (38.8%)

The appointment of young staff and the use of SNS reflect an intention to convey friendliness and the authentic atmosphere of the workplace from a perspective close to that of the students.

### Specific On-Site Innovations Qualitative responses highlighted several innovations: - Frequent communication with prospective hires - Active utilization of internships - Regular understanding of needs through networking events - Creating opportunities for honest conversation

The survey underscores that the vast majority of companies are not clinging to traditional methods but are flexibly adapting to changes in the environment.