Announcement of 'Seasonal Real Behavior Data: Christmas Edition' Based on Lifestyle Research

Kreo Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Tsukasa Yokoi), which proposes marketing and promotions from a consumer perspective, is pleased to announce the 'Seasonal Real Behavior Data: Christmas Edition,' which provides insights into how people spend Christmas and their actual purchasing behavior. Judging the seasonal market solely from one's own sales data inevitably limits understanding. Furthermore, even companies that collect consumer data often do not continuously track all seasonal events. This data is designed to fill in the 'parts that you think you see but haven't actually seen.' The data is collected through surveys conducted immediately after the seasonal event, while consumers' memories are fresh, capturing in detail how they spent that period, what they spent money on, and where. By comparing the latest 2025 consumer data with last year's sales performance, companies can verify opportunity losses, and by analyzing three-year trends and same-day-of-week patterns, they can make forecasts for 2026. It can be used as material to broaden perspectives when planning products, designing promotions, or reviewing sales methods. Product Name: 'Christmas' Consumer Data. Format: Excel (GT/cross-tabulation by gender, age group, and area). Price: 59,000 yen (excluding tax) per year. *Three-year set: 150,000 yen (excluding tax).