Kreo Co., Ltd., a company proposing marketing and promotional strategies from a consumer-centric perspective, launched the 'Area Promotion Guide Based on Lifestyle Behavior [2024-2025 Autumn/Winter Edition]' on June 5, 2026. This guide reorganizes and analyzes weekly seasonal behavior data collected by prefecture, grouping it into eight regions by week.
The guide covers four categories: apparel, food, housing, and health & beauty care (HBC). It organizes consumer behavior into phases of 'emergence, peak, and convergence,' providing essential materials for regional retail promotional planning and manufacturers' area-specific proposals.
Background: Temperature and POS alone cannot determine regional 'optimal timing'
While promotions and sales floors operate on a weekly basis, there is a lack of external data in regional areas that captures market trends weekly. Market data is often centered on monthly reports like household expenditure surveys, making it difficult to grasp regional 'start weeks' or regional variations. Consequently, sales opportunities are often missed even when preparing according to seasonal or temperature expectations.
About the 'Area Promotion Guide'
The guide visualizes 'actual living realities,' such as whether consumers are truly engaging in or using specific products, filling the gap between weather/temperature and actual purchasing. By capturing the 'degree of penetration of actual lifestyle behavior,' it helps prevent misalignments in promotional timing.
Deliverables: A Two-Part Set of Report and Supporting Data
1. Regional Analysis Report (PowerPoint): Designed for easy use in meetings and proposals, ranging from overall overviews to in-depth category analysis.
2. Supporting Lifestyle Data (Excel): Provides aggregated weekly implementation rate data, useful for cross-referencing and verification with internal POS data.
FACT BOX
- Source: PR TIMES
- Category: New Product