Categorical Branding Study Session for SMEs to Be Held in Shinjuku on July 14, 2026

Keiei Sanbou, operator of the executive community 'Sanbou', will hold a study session on 'Categorical Branding' on July 14, 2026, from 19:00 to 22:00 at Sanbou BAR Shinjuku, Tokyo. The event features guest speaker Teppei Shioguchi, COO of EXIDEA, who will share strategies for SMEs to become the first recall in their niche, helping them avoid price wars with larger competitors. The session is free to attend, with an optional networking dinner costing approximately 6,000 yen. The event targets members of the 'Sanbou' community (non-members can join once as a trial). Applications can be submitted at https://luma.com/ebpmtkfg. The facilitator is Kenji Shintani, CEO of Keiei Sanbou, who previously worked for Deloitte Tohmatsu Group.