Keiei Sanbou Inc. (Headquarters: Shinjuku, Tokyo; Representative Director: Kenji Araya), operator of the business community bar "Sanbou BAR," will hold a case study sharing session titled "Enterprise Conquest from Zero Track Record ~Revealing the Process of Introducing to 7,000 Major Convenience Stores in Just 3.5 Years~" on July 29, 2026, at Sanbou BAR Shinjuku.
Ryusei Nakamura, Business Development Director at Couger Inc., will be the guest speaker, revealing the business development process that led a product with no prior track record to be adopted by 7,000 major convenience store chain locations. The event is targeted at executives, business development managers, and corporate sales representatives from small and medium-sized enterprises and startups. Seminar participation is free.
Background of the Event
"We have a product, but no track record, so major companies won't even consider us."
Many startups and small to medium-sized enterprises face the dilemma of "We can't sell because we have no track record, and we can't build a track record because we can't sell." Many cases stall at the Proof of Concept (PoC) stage without progressing to full-scale implementation.
This seminar will reveal how Couger Inc. broke through this barrier and achieved introduction to 7,000 stores nationwide in just 3.5 years. Speaker Mr. Nakamura will openly share the business development decisions, negotiations, internal breakthroughs, and PDCA cycle processes involved. You will leave with a "reproducible process" applicable from tomorrow, not just a neatly organized success story, but details on what actually worked and what caused setbacks.
Event Features and Highlights
* Learn the process behind the real-life case of achieving introduction to 7,000 major convenience store locations from a state of zero track record. * Discover the reality of decision-making, negotiation, and internal breakthroughs to move from PoC to full-scale implementation. * Take away a "framework" for conquering enterprise-level national chains. * Network directly with the speaker and other participants during the post-seminar reception.
Event Overview
Date & Time: July 29, 2026 (Wed) Doors Open 18:45 / 19:00 - 22:00
Schedule: 18:45-19:00 Doors Open & Reception / 19:00-20:00 Case Study Presentation / 20:00-22:00 Reception (Networking continues after closing)
Venue: Sanbou BAR Shinjuku (Adhoc Shinjuku 5F reDine Shinjuku, 3-15-11 Shinjuku, Shinjuku-ku, Tokyo) Map: https://maps.app.goo.gl/7AWUYrTvTqNSgvmp8
Participation Fee: Seminar Free, Reception Fee ¥6,000 (Includes food & all-you-can-drink) *Please pay via cashless payment on the day. Cash cannot be accepted.
Target Audience: Executives, business development managers, and corporate sales representatives from small and medium-sized enterprises and startups.
Registration: https://luma.com/ucjm90v6
Guest Speaker Profile
Ryusei Nakamura
Business Development Director, Couger Inc.
Engaged in new business development utilizing cutting-edge technology at a European VR startup, Disney Japan, and Sigma-Xys. Has worked on new business development for SNS data analysis, web data analysis, subscription video services, and VR military simulation training. Since 2022, he led business development for "Rachel" at Couger before participating in the launch of the consulting business for DX/Generative AI implementation support.
Facilitator
Kenji Araya
Representative Director, Keiei Sanbou Inc.
Owner, Sanbou BAR
Spent 10 years in consulting for small and medium-sized enterprises at Deloitte Touche Tohmatsu LLC, participating in the launch of five businesses. Subsequently became independent and established Keiei Sanbou Inc. Currently, in addition to providing extensive management support, he also serves as the representative of Craft Tea Inc., which develops the Japanese tea brand "CRAFT TEA." Based on his own management experience, he is dedicated to operating a community that supports the solitude of business owners.
About Business Community Bar "Sanbou BAR"
"Sanbou BAR" is a "Business Community Bar" where entrepreneurs, business professionals, and creators gather to passionately discuss everything from serious business consultations to future ideas over drinks. It is more than just an inter-industry networking venue; it is an inspiring space where participants become each other's "strategists" (sanbou), deriving hints for problem-solving and fostering new collaborations.
<Event List>
https://luma.com/sanbou.bar
* Sanbou BAR Shinjuku
Adhoc Shinjuku 5F reDine Shinjuku, 3-15-11 Shinjuku, Shinjuku-ku, Tokyo 160-0022 https://maps.app.goo.gl/rFq9gjPxPQ2WpMDW8
* Sanbou BAR Hamamatsucho
Inside Hamamatsucho Neo Yokocho, B1F Shiodome Shiba Rikyu Building, 1-2-3 Kaigan, Minato-ku, Tokyo 105-0022 https://maps.app.goo.gl/z9G2tYQpqRw5oSMY6
* Sanbou BAR Shiodome
Inside Shiodome Yokocho, B2F Caretta Shiodome, 1-8-2 Higashi-Shimbashi, Minato-ku, Tokyo 105-7090 https://maps.app.goo.gl/TiRrEMsgZMxiYmFo7
Company Overview
Company Name: Keiei Sanbou Inc.
Representative Director: Kenji Araya
Established: November 2015
Business Activities: Management consulting, operation of the "Sanbou" management community, operation of Sanbou BAR
URL: https://www.ksanbou.co.jp/
FACT BOX
- Source: PR TIMES
- Category: Event