KURUKURU Co., Ltd. (Head Office: 6-10-1 Ginza, Chuo-ku, Tokyo GINZA SIX 13F, Representative Director: Yasuhiro Sekizawa), a travel brand "MAIMO" it operates, launched the "MAIMO Sacoche Bag," a sacoche bag that allows you to carry only what you need lightly, on July 2, 2026 (Thu).

Focusing on the need to "want to move lightly" such as "I want to minimize my luggage, but I can't leave my smartphone, wallet, or keys behind" and "I want a sub-bag for short outings when traveling," this sacoche bag condenses a lightweight body of approximately 80g, water-repellent fabric, and a detachable strap of approximately 60-117cm into a single thin piece, suitable for everyday use to travel.

Developer's Thoughts and Background

With the spread of cashless payments and smartphone-centric lifestyles, the amount of luggage carried when going out is becoming more compact year by year. On the other hand, there are many voices saying, "I want to go out with the minimum, but it's surprisingly bulky when I put in my smartphone, wallet, and keys," and "I can't find a suitable item for short trips or as a sub-bag."

Maimo pursued lightness, storage capacity, and a simple design that is easy to use every day, starting from the desire to "carry necessary items lightly." We value practicality that can be used by people of all ages and genders, and we are developing it with attention to ease of handling and functionality, aiming for an item that can be loved for a long time from daily use to travel.

"MAIMO Sacoche Bag" (Black)

【Carry only what you need lightly】

With a lightweight design of approximately 80g and dimensions of height 20cm x width 25.5cm, it can store not only essentials like smartphones, long wallets, mobile batteries, and keys, but also an iPad mini. It has two spaces, a main compartment and a front pocket, allowing you to organize frequently used small items separately. The slim design with a gusset of approximately 1cm makes it less bulky even when packed, allowing you to carry necessary items smartly.

【Versatile use with detachable strap】

The strap is adjustable in length from approximately 60 to 117cm, allowing for comfortable use according to your body size and outfit. Furthermore, by removing the strap, it can also be used as a bag-in-bag. It can be flexibly used according to the scene, such as organizing valuables as a sub-bag for travel or business trips, or as a pouch for organizing your main bag. It is a convenient specification that widely supports from everyday use to travel.

【Protect your important belongings with water-repellent fabric】

The surface is made of water-repellent fabric, which repels water droplets and dirt to protect your belongings. It can be used without worry in sudden light rain or outdoor scenes, making it useful in a wide range of situations such as commuting and traveling. Because it is a bag used every day, we focused on ease of handling and functionality.

【Widely useful from daily life to travel】

It adopts a simple design that blends into various scenes such as business, shopping, travel, and camping. It can be used as a shoulder bag, or as a bag-in-bag by removing the strap. It compactly organizes necessary items and supports comfortable movement.

Product Information | MAIMO Sacoche Bag

[Color] Black

[Price] 1,280 yen (tax included) *

(*Product prices are subject to change.)

[Size] Approx. Height 20cm x Width 25.5cm x Gusset 1cm (Strap: Approx. 60-117cm)

[Product Weight] Approx. 80g

[Material] 100% Water-repellent Polyester (Zipper: Nylon)

[Specifications] Main compartment + front pocket (2 spaces) / Detachable strap / Bag-in-bag compatible

[Release Date] July 2, 2026 (Thu)

[Retailers]

Official EC: https://maimo-travel.com/products/ma-sb1-f-bk-01

Amazon: https://www.amazon.co.jp/dp/B0H6LKKZCM

Yahoo! Shopping: https://store.shopping.yahoo.co.jp/maimojapan-888/ma-sb1-f-bk-01.html

Rakuten Ichiba: https://item.rakuten.co.jp/vividcosme/ma-sb1-f-bk-01/

au PAY: https://wowma.jp/item/783440859

Qoo10: https://www.qoo10.jp/g/1210070279

What is "MAIMO"?

"MAIMO" is a travel brand from a Japanese company operated by KURUKURU Co., Ltd. We offer travel-related items, including suitcases, with a focus on quality and ease of use. Aiming to make "travel" lighter and more comfortable, we deliver items that combine lightness, functionality, and simple design.

Official Online Store: https://maimo-travel.com/

Related Press Releases

● [MAIMO] Anywhere like a bag! MAIMO's lightest suitcase ever, "Airstep," is born. Achieves lightness and functionality perfect for spring outings!

https://prtimes.jp/main/html/rd/p/000000200.000036491.html

● [MAIMO] Clean spring travel. "Fully washable interior" that can be reset at home from pollen and dirt has further evolved | "HACOBO plus" born to change contents according to purpose

https://prtimes.jp/main/html/rd/p/000000301.000036491.html

● [GOKUMIN・MAIMO] Challenging often overlooked travel fatigue ~ Providing all 4 products to professional keirin racer Yuto Ikuno on April 6th "International Day of Sport" ~

https://prtimes.jp/main/html/rd/p/000000328.000036491.html

MAIMO's Official SNS

Instagram: https://www.instagram.com/maimo_japan/

X: https://x.com/maimo_japan

LINE: https://line.me/R/ti/p/@136wlmez

Company Overview

KURUKURU Co., Ltd.

"People create. For people, we create." A company that creates and delivers with heart.

Company Name: KURUKURU Co., Ltd. Representative Director: Yasuhiro Sekizawa Location: 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061 GINZA SIX 13F Established: September 2015 Capital: 50 million yen Official HP: https://www.kurukuru.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 商品発売
  • Organizations: MAIMO