Kurumeshi Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Atsumasa Kobayashi), which operates "Kurumeshi Bento," one of Japan's largest corporate food delivery services, has released an interview article regarding the usage examples and methods of pixiv Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director CEO: Yasuhiro Niwa).

Usage Case Article Summary

~How to Build an Organization Connected by "Likes"―The Reason Why "Food" is Utilized for Internal Communication~

pixiv Inc., which operates services that comprehensively support creators' activities, such as the illustration, manga, and novel submission platform "pixiv," the comprehensive marketplace for creative works "BOOTH," and the fan community "pixiv FANBOX," under the philosophy of "Making creative activities more enjoyable."

The company deeply cultivates a culture that embodies one of its values, "Entertain (Let's entertain with a playful spirit)," cherishing a playful spirit not only among users but also among employees. To sustain and pass on this culture in a better form, they regularly hold "#P-HUB (P-Hub)," an internal communication opportunity that provides "connections and triggers among colleagues."

"#P-HUB" features event content and timing that are carefully considered to make it easy for employees to participate. They have implemented a system where employees bring together their "likes," plan events in conjunction with internal club activities, and turn employees' "likes" into event content, thereby fostering active interaction among employees.

Regarding meals in particular, they position them as a "means" to create "conversation starters" and "deeper experiences," selecting menus that do not hinder interaction and are easy to hold and move around with. They also actively adopt requested menus from employees, striving to foster a sense of trust and a welcoming atmosphere.

pixiv views "food" as the "optimal solution" for building flat relationships that transcend positions and job types, and simultaneously as a "means" to achieve the event's objectives. Therefore, they reportedly select menus with a focus on whether they serve as "conversation starters" and "align with the event's purpose."

Full Article on pixiv Inc.'s Usage Case Here

https://note.com/kurumeshi_story/n/n8746391d7d91

About Kurumeshi STORY'S

A note page that introduces case studies of companies attempting to solve problems through the power of "food."

It disseminates information on "organizational revitalization through food" and "team building through shared meals."

https://note.com/kurumeshi_story

pixiv Inc.

https://www.pixiv.co.jp

Location: 4-23-5 Sendagaya, Shibuya-ku, Tokyo Representative Director CEO: Yasuhiro Niwa Business Activities: Internet service business Establishment Date: July 25, 2005

【Kurumeshi Inc. Company Overview】

Location: Fontis Bldg. 7F, 2-23-12 Dogenzaka, Shibuya-ku, Tokyo 150-0043 Representative: Representative Director Atsumasa Kobayashi Website: https://www.kurumeshi.co.jp/ Business Activities: Corporate food delivery business "Kurumeshi Bento" (https://www.kurumesi-bentou.com/) "Chef Colle" (https://www.chef-colle.com/) "Hitohaco" (https://hitohaco.com/) Date of Establishment: August 26, 2010

FACT BOX

  • Source: PR TIMES
  • Category: News
  • Products / services: pixiv / BOOTH