Webinar on July 30 (Thu): Revisiting Key Retail Strategies to Solve the 'Why Products Aren't Chosen' Trap

Registration

Register here:

https://tmwl.kyodoprinting.co.jp/202607-retailstrategy/pt

Have you ever felt that despite strong in-store messaging, products still aren't being chosen at the shelf?

In many retail environments, awareness and promotional activities are disconnected, creating a gap where customer touchpoints exist but fail to connect. As a result, awareness doesn't translate into purchases, leading to missed opportunities.

This webinar introduces a new promotional approach that integrates digital signage at store entrances—designed to create memory—with shelf-level promotions that drive action. We will present a unified design strategy from entrance to shelf. Using real case data, we will also analyze specific outcomes such as sales uplift, conversion rate changes by store and shelf location, and key insights for optimization.

Who should attend:

- Marketing professionals from FMCG, cosmetics, pharmaceuticals, food, and beverage manufacturers operating in retail - Those facing challenges in measuring or improving in-store campaign effectiveness - Professionals struggling with in-store purchase conversion - Anyone interested in optimal advertising planning

Agenda:

- Opening and company introductions - Current challenges in in-store promotions - The value of audio POP (point-of-purchase) - The value of digital signage - Integrated customer journey design from entrance to shelf - Case studies - Introduction to package plans - Summary

Seminar Details:

Date:

July 30, 2026 (Thursday), 13:00–14:00 JST

Fee:

Free

Format:

Live Zoom webinar (accessible via PC, smartphone, or tablet)

Co-hosted by:

Kyodo Printing Co., Ltd. / MADS Inc.

Important Notes:

- Participation is restricted to professionals not affiliated with competing companies. - While this webinar is co-hosted, personal information provided during registration will be collected and managed solely by Kyodo Printing for webinar operations and under its privacy policy. Information will not be shared with the co-host. - Content is subject to change without notice. - The Zoom viewing link will be sent to the email address used for registration. Please wait for the notification. - Viewing links are for registered participants only. Redistribution or forwarding is prohibited. - Technical issues such as network or system failures may cause audio or video disruptions.