MEDIHEAL's Sustainability-Themed Pop-up Store at @cosme TOKYO Concludes Successfully

MEDIHEAL, a derma-cosmetic brand with 15 consecutive years of #1 mask pack sales in Korea (Olive Young, 2011-2025), concluded a successful 7-day pop-up store at @cosme TOKYO in Shibuya, Tokyo, from March 4 to March 10, 2026. The pop-up, themed 'A BETTER TOMORROW (with) MEDIHEAL' and centered on sustainability, showcased eco-friendly product choices, including refill options and sustainable novelties. The event offered interactive experiences like tester booths, shooting games, and SNS-linked activities to deepen brand understanding. Concurrently, OOH advertising was deployed at Harajuku Station and on a London bus, complemented by SNS events, to enhance brand awareness and drive traffic. The offline pre-sale of the 'Toner Pad 14-sheet pouch' was particularly well-received by both existing and new customers due to its sustainable and travel-friendly design. This pop-up served as an opportunity for MEDIHEAL to demonstrate a new brand direction by combining real-world and social value through a sustainability theme. MEDIHEAL is owned by Korea's L&P COSMETIC and has sold over 3.3 billion mask packs globally across 45+ countries (2009-2025). The Japan distributor is Korean Ginseng Co., Ltd.