L’ABEILLE Celebrates Honey Day with Fresh Domestic Honey Fair

L’ABEILLE Corporation (Headquarters: Minami-Aoyama, Minato-ku, Tokyo / President and CEO: Yuji Shiraneda) operates LaBeille, which sells over 80 types of honey from 12 countries worldwide. To commemorate Honey Day on August 3rd, LaBeille will host the "Freshly Harvested 'Toro-Ri' Taste Only: Domestic New Honey Fair" starting from August 1st, 2026 (Saturday), featuring freshly harvested honey from various regions across Japan.

August 3rd is Honey Day In 1985, Honey Day was established by the Japan Beekeeping Honey Association and the All-Japan Honey Cooperative Association, using the pun of 8 (hachi) 3 (mitsu). LaBeille hosts the Domestic New Honey Fair every year to commemorate Honey Day, as it is also the season when domestic honey is available.

What is new honey? "New honey" refers to freshly harvested honey. From spring to early summer, honey collected by bees from various regions across Japan is delivered to LaBeille. New honey is characterized by its fresh aroma, fruity flavor, and smooth texture. This special taste can only be enjoyed for a short period, and LaBeille sells it as "new honey" from August to the end of September, approximately two months.

11 types of domestic honey from across Japan "Tokyo Honey," harvested from the LaBeille beekeeping farm located at the foot of Mount Takao and its surroundings, a Michelin 3-star tourist destination, and "Akita Acacia," harvested from the Acacia groves in Akita, along with honey from various urban beekeeping projects across the country, will be featured, totaling 11 types of domestic honey.

*Note: Project honey is limited to specific stores

LaBeille Corporate Site: https://labeille.jp/

Domestic new honey from various regions in Japan

<Fair Overview> ■ Fair Name: Freshly Harvested 'Toro-Ri' Taste Only: Domestic New Honey Fair ■ Event Period: First Phase: August 1st, 2026 (Sat) ~ September 23rd, 2026 (Wed) - 10 types released (including 9 types of urban beekeeping honey), Second Phase: August 26th, 2026 (Wed) ~ September 23rd, 2026 (Wed) - 1 type released *Note: The products for sale may change.

<Domestic New Honey Fair First Phase: August 1st ~ Release> ■ Product Name: [Honey] Tokyo Honey ■ Price: 125g 3,024 yen (tax included) ■ Beekeeper: LaBeille Beekeeping Farm ■ Product Description: Limited to the Tokyo area. Honey harvested from the LaBeille beekeeping farm located at the foot of Mount Takao and its vicinity in Hachioji City, a Michelin 3-star tourist destination. Approximately 2.4 million bees are daily collecting nectar from around Mount Takao. Honey harvested from the seasonal flowers that bloom from spring to summer offers a variety of flavors and rich tastes depending on the season. Enjoy the difference in aroma when paired with toast, tea, or yogurt.

Tokyo Honey

[LaBeille Beekeeping Farm Scene] March: Beekeeping Season Starts In late March, at the LaBeille beekeeping farm in Takaosanguchi, the bees that had been waiting patiently in their hives for spring to come after the cold winter finally started to become active. The beekeeping team, known as internal inspection, opens each hive to check the health of the bees.

LaBeille Beekeeping Farm: Beekeeping Season Starts April: Cherry Blossoms Begin to Bloom Around Mount Takao Compared to the center of Tokyo, cherry blossoms also began to bloom around Mount Takao about two weeks later. There are several famous cherry blossom spots around Mount Takao, including a cherry blossom conservation forest where 1,800 cherry trees, including major cherry trees from all over Japan, are planted. The timing of full bloom varies depending on the altitude, and in addition to Somei-Yoshino, there are different types of cherry blossoms such as Yamazakura, allowing bees to collect cherry blossom nectar for a long time. This year, with many warm days, the bees became active and diligently collected nectar from the cherry blossoms.

LaBeille Beekeeping Farm: Cherry Blossom Season May and June: Peak Beekeeping Season In mid-May, the LaBeille beekeeping farm entered the peak of the beekeeping season. The number of bees increased significantly, and they were buzzing energetically around the hives. During this period, new worker bees are continuously born inside the hives, and the worker bees collect pollen and nectar to raise their offspring. The beekeeping team checks not only the internal inspection but also the amount of honey. Bees from Takaosanguchi collect nectar from various flowers, such as cherry blossoms and wisteria in spring, acacia, tochi, and yurino in May, and chestnuts, clover, and mochino in June.

LaBeille Beekeeping Farm: Peak Beekeeping Season 1 LaBeille Beekeeping Farm: Peak Beekeeping Season 2

<Domestic New Honey Fair Second Phase: August 26th ~ Release> ■ Product Name: [Honey] Akita Acacia ■ Price: 125g 2,592 yen (tax included) ■ Beekeeper: Norio Fujimura ■ Product Description: The Acacia groves in Akita are a rare and precious existence in Japan. At its peak, the entire mountain is covered with white flowers, creating a breathtaking scenery. The gentle and calm floral aroma, along with a rich sweetness, enhances the quality of the ingredients. Perfect to pair with yogurt, fruits, or dishes.

Akita Acacia 9 types of honey from urban beekeeping projects across Japan Urban beekeeping is expected to have various effects, such as promoting nature conservation and greening, contributing to biodiversity, and creating a connection between people living in urban areas and nature. LaBeille aims for coexistence between cities and living organisms and is engaged in urban beekeeping in various urban areas across Japan.

Urban Beekeeping Honey Collection Image

<Domestic New Honey Fair First Phase: August 1st ~ Release> Azabu Hills Limited Edition ■ Product Name: [Honey] Tokyo Azabu Honey ■ Price: 36g 1,728 yen, 125g 5,400 yen (tax included) ■ Beekeeper: LaBeille Beekeeping Department ■ Product Description: Honey harvested from seasonal flowers such as cherry blossoms and tochinoki trees blooming in parks and street trees in Minato-ku, including the gardens of Ark Hills and its surroundings. Enjoy the calm floral aroma and rich, mellow sweetness with tea or yogurt.

Tokyo Azabu Honey

Shibuya Hikarie Internal ShinQs Store Limited Edition ■ Product Name: [Honey] Shibuya Honey ■ Price: 36g 1,512 yen, 125g 4,860 yen (tax included) ■ Beekeeper: LaBeille Beekeeping Department ■ Product Description: Polyfloral honey harvested from seasonal flowers such as yurino trees blooming in Shibuya, a city with abundant greenery such as Meiji Shrine and Yoyogi Park. Enjoy the rich sweetness and refreshing, elegant aroma with pandemi or yogurt.

Shibuya Honey

Tobu Department Store Ikebukuro Store Limited Edition ■ Product Name: [Honey] Ikebukuro Honey ■ Price: 36g 1,512 yen, 125g 4,860 yen (tax included) ■ Beekeeper: LaBeille Beekeeping Department ■ Product Description: Honey harvested from seasonal flowers such as cherry blossoms and tochinoki trees blooming in street trees and university campuses around Ikebukuro. The soft floral aroma and rich sweetness offer a familiar taste. Enjoy with straight tea or yogurt.

Ikebukuro Honey

Nihonbashi Mitsukoshi Main Store Limited Edition ■ Product Name: [Honey] Nihonbashi Honey ■ Price: 36g 1,728 yen, 125g 5,400 yen (tax included) ■ Beekeeper: Nihonbashi Bee Club / LaBeille Beekeeping Department ■ Product Description: Honey harvested from the rooftop of Nihonbashi Mitsukoshi Main Store. Honey harvested from yurino trees, plum trees, and rapeseed flowers offers a rich sweetness and elegant floral aroma. Enjoy with tea or toast, savoring the spreading floral aroma.

Nihonbashi Honey

Shin-Marunouchi Building Limited Edition ■ Product Name: [Honey] Tokyo Marunouchi Honey ■ Price: 36g 1,728 yen, 125g

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