Logic & Design Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Kimiaki Sato; hereinafter 'Logic & Design') announces the launch of a development project for 'authenticity verification technology' to ensure the reliability of news materials in response to the widespread proliferation of fake images and videos caused by the rapid advancement of generative AI.

This project will be advanced as a joint initiative with Nippon Television Network Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Hiroyuki Fukuda; hereinafter 'Nippon TV'). By combining Logic & Design's patented technologies with Nippon TV's expertise in fact-checking within news and media, the project aims to develop an innovative approach capable of identifying highly sophisticated AI-generated content that is indistinguishable to the human eye.

Background and Challenges of the Joint Project

Recent remarkable advancements in generative AI technology have made it easy to create extremely sophisticated fake images and videos. Currently, their quality has reached a level far beyond human visual judgment standards.

This situation poses a significant challenge for broadcasters and news organizations responsible for conveying accurate facts. If videos and images submitted as news material during incidents, accidents, or disasters cannot be accurately determined as 'original footage capturing reality' or 'fakes created by generative AI,' there is a risk of reporting incorrect information. It has become urgent to establish a technical safety net that enables newsrooms to verify the authenticity of materials and make rapid, accurate decisions on whether to broadcast or distribute them.

Features and Solutions of the 'Authenticity Verification Technology' to be Developed

To address this challenge, the project will develop a verification system applying Logic & Design's proprietary patented technologies, such as video and image enhancement algorithms.

Current generative AI is undergoing rapid technological innovation, and verification methods dependent on specific AI models may become ineffective when new AI models emerge. Therefore, this project will focus on developing methods based on a fundamental approach that is not affected by the evolution of specific generative AI technologies. This aims to establish a robust authenticity verification system that will continue to function in newsrooms far into the future.

Target Timeline for Practical Implementation

This technology development is an extremely challenging theme, representing a venture into unknown territory beyond existing technological extensions. Logic & Design will proceed step by step toward the development of a practical system, aiming to establish and implement the technology by 2027. Facing highly uncertain challenges, both companies will combine their strengths and advance with strong determination.

【About Nippon Television Network Corporation】

Nippon Television Network Corporation is a pioneer of Japan's private broadcasting industry and a leading company that continuously produces and delivers high-quality content across diverse fields, including news, variety shows, sports, and dramas. Committed to earning public trust through fair and prompt reporting, the company actively promotes diverse value creation by embracing digital transformation (DX) and proactively adopting new technologies to shape the future of media.

Headquarters: 1-6-1 Higashishimbashi, Minato-ku, Tokyo 105-7444

Website: https://www.ntv.co.jp/

【About Logic & Design Co., Ltd.】

The company develops image enhancement algorithms and resolution restoration technologies, and sells hardware, software, and licenses for applications in medical equipment, security, surveillance, disaster prevention, dashcams, vehicle-mounted cameras, inspection systems, drones, and more.

Headquarters: 5F Front Place Yotsuya, 3-2-1 Yotsuya, Shinjuku-ku, Tokyo 160-0004

Website: https://www.lad.co.jp/

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  • Source: PR TIMES
  • Category: Partnership