LANY Inc. (Shibuya-ku, Tokyo; President: Keita Takeuchi), a provider of digital marketing support, will participate in the webinar titled 'How B2B Sites Can Be Chosen by AI and Generate Leads: Behind the Scenes of Shannon's 10-Year Site Renewal, AIO Strategy, and MA Integration,' to be held on Tuesday, June 9, 2026.

Many marketing managers are feeling a sense of crisis, noting that website traffic has clearly declined since 2025 and expressing anxiety over how product evaluation processes will change with the advent of generative AI. Traditional SEO, which focuses on ranking for keywords, is no longer sufficient in a search environment where AI curates information. This has led to the rise of AIO (AI Optimization). However, many remain unsure of what AIO entails or how it differs from SEO.

In this webinar, Shannon, an MA vendor that undertook a bold structural reform due to concerns over its site's 'AI evaluation,' will join LANY, a pioneer in AIO/SEO, and GIG, a specialist in information architecture, to reveal the concrete steps—including actual failures—to 'teach AI correctly and get your company listed as a candidate for comparison.'

[Three Anxieties This Webinar Will Solve] 1. Eliminating 'I don't know what to do': Explaining the difference between SEO and AIO and providing a checklist for immediate action. 2. Identifying the cause of 'traffic decline': Analyzing changes in search behavior since 2025 and how to capture high-quality leads. 3. Addressing blind spots 'outside the site': Revealing how to manage comparison sites and reviews to drive business meetings.

[Agenda] 1. Why your company doesn't appear in AI recommendations: The AIO wall faced by an MA vendor. 2. Site structure reconstruction: Teaching AI the 'correct answer.' 3. Beyond the site: 'Cleansing' strategies for external information. 4. The future of B2B marketing brought by AIO x MA.

Date: Tuesday, June 9, 2026, 12:00–13:00 Format: Online via ZOOM Fee: Free

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  • Source: PR TIMES
  • Category: event_announcement
  • Organizations: LANY / Shannon