Who is the brand ambassador for 'laugh.'?

Model Mariko has been appointed as the yoga instructor for 'laugh.'.

What is the brand vision of 'laugh.'?

The brand vision is to promote the message that 'delicate zone care is not a special thing, but a normal habit to cherish oneself,' aiming to create a society where such care is commonplace.

Why was Mariko appointed as laugh.'s ambassador?

Mariko was appointed because her attitude of facing her body and mind daily and promoting the importance of self-care strongly aligns with the brand's vision, and her belief that taking care of oneself leads to a positive life.

What content was released in conjunction with her appointment?

A laugh. brand movie featuring Mariko and its making-of video have been released.

What are the plans for future brand development?

The brand plans to primarily share information through official SNS channels (Instagram, YouTube, etc.), using Mariko's relatable words and lifestyle.

Model and Yoga Instructor Maari Appointed as Brand Ambassador for Delicate Zone Care Brand 'laugh.'

Published May 23, 2026 11:00 PM ・ Updated Jun 14, 2026 6:37 AM ・ 8 min read ・ Source: PR TIMES

Delicate zone care brand 'laugh.' has appointed model and yoga instructor Maari as its new brand ambassador. The brand aims to spread the message of making delicate zone care a normal daily habit for self-love. Along with the appointment, brand movies and making-of videos featuring Maari have been released to strengthen outreach through SNS.

Delicate zone care brand 'laugh.' (Headquarters: Toshima-ku, Tokyo; CEO: Chihiro Hayashi) announces that model and yoga instructor Maari has been appointed as its brand ambassador.

With a vision to "continue running alongside you to help you realize your ideal self," Maari has been supporting women's lifestyles. Together, they aim to disseminate the message: "Make delicate zone care a normal habit to cherish yourself, not something special," and to provide new self-care options that start with knowledge.

Background of Ambassador Appointment laugh. has been proposing "care that embraces sensibilities"—focusing on scent, texture, and design—with the goal of creating a society where delicate zone care is a natural choice for everyone.

In recent years, as awareness for "self-care"—facing one's own body and mind—has increased, interest in delicate zone care has also expanded.

In this context, the company was deeply moved by Maari's dedication as a yoga instructor, as she consistently promotes the importance of self-care while facing her own body and mind every day.

Maari has long incorporated delicate zone care into her daily "natural" routine. Believing that cherishing one's own body leads to the strength to live confidently and positively, her philosophy strongly aligns with laugh.'s brand vision, leading to this ambassador appointment.

laugh. Brand Movie & Making-of featuring Maari The laugh. brand movie and making-of footage featuring Maari are available starting today.

laugh. Brand Movie https://www.instagram.com/p/DYqmTMlxfHb/?hl=ja

laugh. Brand Movie Making-of https://www.instagram.com/p/DYqlG1bxh0U/?hl=ja

Comment from laugh. Ambassador Maari "For me, delicate zone care products have become a 'natural' part of my daily routine. It is a natural process for me to repeat purchases when I run out.

When I posted about delicate zone care on social media before, I received many messages from people saying, 'I wanted to know about this information, but I never had the chance.' This made me realize the importance of speaking out.

There might be preconceptions from education during childhood that it is 'something that needs to be hidden,' but delicate zone care is about your own important body.

I want to convey that it is okay to face it with confidence.

What I feel when actually using laugh. is its gentleness on the skin. It is low-irritation, doesn't leave the skin feeling tight or dry after washing, and the gorgeous fragrance excites and boosts my motivation.

Caring for your body means cherishing yourself.

I want to work with laugh. to let as many people as possible know that taking that first step can change your own perspective."

Profile: Maari Model / Yoga Instructor Total social media followers: 510,000. Married in 2024, she shares her realistic lifestyle under the theme of "living that cherishes oneself." Focusing on beauty, health, and fashion, she delivers tips for living carefully while organizing mind and body even in a busy daily life. She is supported by many women for her unadorned, true-to-life content and elegant, sophisticated worldview.

・Maari Official Instagram https://www.instagram.com/maari.0108/?hl=ja

・Maari Official Youtube https://www.youtube.com/@maari0108

Future Developments Going forward, the brand plans to disseminate content focusing on brand official SNS (Instagram/YouTube, etc.) through Maari's authentic words and lifestyle, allowing more people to feel closer to the "choice of delicate zone care."

About laugh. Co., Ltd. Founded on October 1, 2022, as a subsidiary of HRC Co., Ltd., with the management philosophy of "continuing to run alongside you to help you realize your ideal self," it launched the women's delicate zone care brand "laugh."

FACT BOX

Source: PR TIMES
Category: News

Model and Yoga Instructor Maari Appointed as Brand Ambassador for Delicate Zone Care Brand 'laugh.'

⚡ Key Points