YouTuber NICO of 'Heisei Flamingo' Appointed as Brand Ambassador for Intimate Care Brand 'laugh.'

Intimate care brand 'laugh.' (Headquarters: Toshima-ku, Tokyo; Representative Director: Chihiro Hayashi) announces that NICO, a member of the popular YouTube channel 'Heisei Flamingo,' has been appointed as its brand ambassador.

NICO, who is widely supported for speaking the real thoughts of modern women in a candid, relatable way, will collaborate with the brand to share the message that 'intimate zone care should not be something special, but a natural habit for cherishing oneself.'

Background of the Appointment

laugh. has been proposing 'care that resonates with sensibility,' focusing on fragrance, texture, and design, under the mission of 'creating a society where intimate zone care is a natural choice for everyone.'

Recently, with the rising awareness of self-care and addressing one's own body and mind, interest in intimate zone care has expanded. In this context, the brand deeply resonated with the attitude of NICO, who brings happiness and courage to many women.

NICO herself initially questioned the necessity of intimate care but changed her mindset after experiencing how establishing a routine resolved her issues and became a 'fun time to like herself more.' Her desire to create an atmosphere where intimate care can be discussed frankly is deeply linked to the brand's vision, leading to this appointment.

Brand Movie and Making-of

The brand movie featuring NICO and the making-of video are available starting today.

NICO's Comments (Summary)

'I was initially embarrassed, but after starting the care, my issues resolved, and it became a fun part of self-love. I want people to try it as part of their personal improvement, whether they have concerns or not.'