What is the characteristic scent of LAVOIR's Iris & Peony series?

It features a clean, gentle soap-like scent that is not too strong and lasts for a long time.

What new products were added in this lineup expansion?

A large 500ml fabric mist and a convenient, portable perfume spray were newly added.

What categories of items are available?

Laundry items such as fabric softener, capsule detergent, and stain remover, as well as fabric care items like fabric mist and perfume spray.

What prompted the expansion of this series' lineup?

The expansion was driven by numerous requests from Japanese customers who visited a past pop-up store in Seongsu, South Korea, asking for a wider rollout in Japan.

What are the features of the stain remover?

Instead of a strong chemical scent, it features a subtle soap scent with gentle floral nuances, and a new 50ml pocket size has been released alongside the existing 300ml size.

LAVOIR Expands 'Iris & Peony' Series in Japan with New Fabric Care Lineup

Published Jun 4, 2026 6:07 PM ・ Updated Jun 14, 2026 7:59 AM ・ 2 min read ・ Source: PR TIMES

WON&CO expands LAVOIR's 'Iris & Peony' series for the 2026 spring/summer season in Japan. Joining the laundry items are new fabric care products like a 500ml fabric mist and perfume spray for a complete scent experience.

WON&CO has expanded the 'Iris & Peony' series from LAVOIR for the 2026 spring/summer season. Responding to high demand from Japanese customers who visited a previous pop-up store in Seongsu, South Korea, the lineup now includes fabric mists and perfume sprays alongside the popular capsule detergents, fabric softeners, and stain removers. The series is characterized by a gentle, clean soap scent with floral nuances that lasts softly, appealing to all ages and genders. The laundry line features a fabric softener that won high praise at the 'Doncos Festival 2026SS' immediately after its launch, and a capsule detergent popular on Amazon Choice and Costco. The stain remover now comes in a new 50ml pocket size alongside the existing 300ml version. New fabric care additions include a 500ml daily fabric mist for clothes and bedding, and a compact perfume spray for easy carrying. LAVOIR aims to offer a complete perfume lifestyle experience across various daily scenes beyond basic laundry care.

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Source: PR TIMES
Category: business

LAVOIR Expands 'Iris & Peony' Series in Japan with New Fabric Care Lineup

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