LDcube Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Sumito Arai), a provider of corporate human resource development services that are not bound by traditional training styles, is pleased to announce the publication of an interview case study detailing their support for IDOM Inc.'s new employees in becoming productive members of the team early on.
◆Interviewees (from left to right in the photo)
IDOM Inc.
Sales Promotion Section, 5th Support Division
Mr. Satoshi Uchida, Section Leader
Mr. Kenta Tominaga
Mr. Yutaka Okada
Click here for the full interview article.
◆Case Study Summary
Challenges Before Implementation
New employee training relied on on-the-job training (OJT) at each store, leading to significant differences in educational content and quality depending on the experience and mindset of the instructors. As a result, the speed of growth was influenced by the assigned location. Furthermore, improving training quality increased the burden on managers and OJT supervisors, making sustainable operation difficult.
Key Challenges
Variability in training quality among stores and instructors
New employees' growth speed dependent on their assigned location
Increased burden on managers and OJT supervisors
Need to balance standardization and efficiency in training
Deciding Factor for Implementing Early Contribution Program
While sales training materials existed, they were in PDF format, making it impossible to ascertain if they were read, understood, or being practiced. Through a trial of LDcube's learning platform "UMU," the company decided on full-scale implementation after evaluating its ability for "self-directed training" and "visualization of learning processes and outcomes."
Initiative Details
A four-month training program comprising approximately 30 items was developed for new graduates. In addition to text-based learning and tests, output assignments and AI role-playing were conducted.
Features of the Initiative
Repetitive practice and automatic scoring through AI role-playing
Ensuring understanding and practice by setting mandatory keywords
Combined with in-person confirmation by supervisors and managers
Visualization of learning status and outcomes
Promoting field adoption through streamlined operation with limited features
Division of Roles Between AI and Humans
AI: Knowledge acquisition and basic training
Humans: Practical skill assessment and feedback
Implementation Results
The introduction of UMU visualized the learning status of approximately 400 new graduates, achieving standardization of training. As a result, new employees became contributing members of the team significantly faster.
Key Achievements
Approximately 40% faster realization of new employee contribution
Reduced time to achieve results by approximately 2-3 months
Shift in achievement of gross profit targets for business negotiations from October to July
Achieved overall improvement and equalization of results
Increased communication opportunities between supervisors and new employees
User Feedback
New Employees
AI role-playing helped compensate for lack of practical experience.
Self-analysis through recording improved speaking style and facial expressions.
Combined AI and in-person role-playing enhanced practical skills.
Supervisors
Training status visualization promoted standardization.
Weekly goals and field collaboration maximized learning effectiveness.
Proactive repetitive learning significantly boosted growth.
Future Outlook
While the standardization of basic education has been achieved, the focus going forward will be on improving response capabilities and proposal skills during business negotiations.
Click here for the full interview article.
◆About the Learning Platform "UMU"
UMU is a learning platform that provides learning that leads to results by combining learning science and technology.
The name UMU combines "you, me, us," signifying "you, I, and all of us learning together," and "Understand, Memorise, Use," signifying "a platform that supports users until they understand knowledge, internalize it in memory, and can utilize it in their work." It combines "technology" such as AI with "learning science" on how humans learn, making learning effective in the digital age.
As an official partner of UMU, LDcube provides practical support for early contribution programs, sales strengthening programs, and technology transfer programs utilizing UMU.
Click here for details.
◆A Message from LDcube Inc.
LDcube is a group of professionals dedicated to supporting the resolution of human resource and organizational development challenges by utilizing a variety of tools tailored to the times, for the growth of our clients.
Leveraging over 60 years of support experience, we will be a long-term partner.
LDcube provides a wide range of support to build effective learning environments for human resource development. This includes support for internal trainers to conduct training programs originally led by external instructors, as well as support for sales strengthening and corporate university operations utilizing platforms.
Human resource development initiatives are not complete upon implementation; it is crucial to connect them to company performance improvement through "behavioral change" in training participants. Therefore, follow-up is essential. By effectively utilizing resources such as internal trainers and platforms, detailed follow-up can be achieved.
The onboarding measures for sales members, the theme of this case study, are important initiatives not only for skill enhancement but also for organizational adaptation and performance improvement. When implementing these measures, utilizing digital content can make sales onboarding more effective. In such cases, the use of the learning platform "UMU" is recommended, as it supports sales skill enhancement through AI-powered role-playing and other methods.
LDcube supports the construction and operation of onboarding programs for sales personnel using UMU. We have received numerous reports of dramatic performance improvements achieved by changing previous methods, as demonstrated in this case study. We also offer free demo sessions where you can learn about what can be achieved. Please feel free to contact us.
Company Name: LDcube Inc.
Location: Akihabara Center Place Building, 1 Aioicho, Kanda, Chiyoda-ku, Tokyo 101-0029
Representative: Sumito Arai, President and CEO
Established: April 3, 2023
Shareholder: Business Consultant Inc.
Capital: 30 million yen
Business Content: Sales and provision of various products and related services for organizational revitalization, human resource development, and sales strengthening.
Website: https://ldcube.jp/
Inquiries regarding this matter: LDcube Inc. Website Related Department
Phone: 03-3525-7002
Email: [email protected]
【Related Pages】
Full text of the interview article on this matter
Article on sales onboarding
Article on onboarding program
Article on new employee onboarding
Article on mid-career employee onboarding
Article on how to create sales manuals
Article on sales skill maps
Article on automation of sales training using AI
Article on sales role-playing using generative AI
Special feature page on sales person development know-how
Downloadable materials for an effective 6-piece set for sales training and role-playing
FACT BOX
- Source: PR TIMES
- Category: 事例紹介